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Introduction
For decades, Google Search has been the backbone of how we find information online, but the core experience has remained largely unchanged. That all started to shift with the rise of generative AI, and now Google is taking its search engine to a whole new level. At the recent Google I/O 2025 event, the tech giant unveiled a series of innovative AI-driven features set to transform how users interact with Search. These enhancements aim to deliver a more personalized, conversational, and interactive experience, integrating multimodal search, AI assistants, and smarter personalization. Hereās a closer look at how these advancements will impact your Google Search experience.
Original
Google has unveiled major updates to its search engine at the 2025 Google I/O keynote, introducing AI-driven features designed to reshape the way users interact with Google Search. One of the highlights is “Search Live,” a feature that builds on Google Lens and allows users to engage in real-time, multi-turn conversations with Search, offering insights, explanations, and links to related resources. This enhancement aims to make search results more interactive and dynamic.
AI Mode is another standout feature that allows users to engage in deeper, more conversational searches. Initially launched through a waitlist in Labs, AI Mode has now become widely accessible. Powered by the new Gemini 2.5 model, it includes advanced capabilities such as “Deep Search,” which pulls together hundreds of sources to generate fully cited reports in minutes.
Google also introduced “Agentic Search,” which enables AI to assist with tasks like purchasing tickets or making reservations. This feature leverages Project Mariner and is initially focused on areas like ticket purchases and restaurant bookings. With “AI Mode for Shopping,” users can set price alerts and even “try on” outfits virtually.
Personalization is another big focus, with Google now allowing users to feed AI Mode context from past searches or other Google apps like Gmail, ensuring more relevant search results. Moreover, the “AI Overviews” feature, which provides AI-generated summaries at the top of search results, has expanded its reach to over 200 countries and supports more languages. These innovations collectively signify a significant leap forward in the way we search, making it more intuitive, personalized, and dynamic than ever before.
What Undercode Says:
Google’s transformation of Search through AI is a game-changer. By integrating multimodal search with features like Search Live and AI Mode, Google is pushing the boundaries of what we thought was possible in a search engine. The introduction of real-time, multi-turn conversations with Search could redefine how users approach queries, allowing for a much more natural and interactive experience.
AI Mode, in particular, shows Google’s commitment to making search more conversational and intelligent. This feature moves beyond traditional keyword-based searches and instead allows users to ask open-ended questions and engage in follow-up inquiries, much like speaking with a human. The use of Gemini 2.5, Google’s most advanced AI model, means that responses will be not only more thorough but also backed by citations, adding credibility to the results.
Furthermore, the inclusion of “Agentic Search” marks an exciting leap in search functionality. The ability to automate tasks directly through the search interfaceālike booking tickets or reservationsāaligns with the growing trend of AI agents taking on more practical roles in our daily lives. This integration of AI into real-world tasks makes the search engine far more useful and dynamic, extending its utility beyond just finding information.
Personalization is another major development. By tapping into Gmail data and past searches, Google Search will be able to offer hyper-targeted results, enhancing user experience. However, this raises some concerns about data privacy, and it will be interesting to see how Google navigates these issues while still offering personalized results.
AI Overviews is also a noteworthy feature, as it provides users with an instant summary of their search, saving time and improving the overall experience. The expanded language support is particularly significant for global users, making these AI-driven improvements accessible to a broader audience.
Ultimately, these features represent a fundamental shift in how we interact with search engines, moving towards an era where search is not just about finding information, but engaging with it in a much more interactive and personalized way.
Fact Checker Results:
- Search Live leverages multimodal search for real-time interactions, allowing users to engage with Search in a conversational way. āļø
- AI Mode now features deep search capabilities powered by Gemini 2.5, offering more accurate and thorough responses. āļø
- Personalization allows AI Mode to use data from Gmail and past searches for tailored results, enhancing the user experience. āļø
Prediction:
With the introduction of these AI-driven features, we can expect Google Search to become even more integrated into daily tasks. As AI agents evolve, users will likely see more automation in their search processesāsuch as completing purchases, making reservations, and even managing tasksādirectly within the search engine. The combination of real-time insights, personalized experiences, and multimodal search will continue to make Google Search an indispensable tool for both everyday users and professionals alike. As AI continues to improve, the line between a search engine and a personal assistant will blur, making the future of search feel more like a personal conversation than ever before.
References:
Reported By: www.zdnet.com
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