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Apple’s Delayed Entry into Foldables
Six years have passed since Samsung pioneered the foldable smartphone market, setting the stage for other manufacturers to follow. Yet, Apple remains absent from this competitive space. While competitors have launched multiple iterations of foldable devices, Apple appears to be taking a more cautious approach. However, new reports suggest that Apple is preparing to enter the foldable market, with its first foldable iPhone expected to debut in the second half of 2026.
According to sources (via ETNews), Samsung Display is likely to be Apple’s exclusive supplier for foldable screens. Despite the emergence of other display manufacturers capable of producing flexible panels, Apple seems set on partnering with Samsung—the company that played a key role in making foldable displays mainstream.
A new leak from “Digital Chat Station” on Weibo claims that Apple’s foldable iPhone will have a unique aspect ratio, unlike any other foldable device on the market. The rumored design includes a 5.49-inch external screen and a 7.74-inch internal foldable panel.
Additionally, speculation suggests Apple will release a foldable iPad alongside the foldable iPhone, making 2026 a pivotal year for Apple’s foldable ambitions. Interestingly, Samsung MX has yet to introduce a foldable tablet, though it has teased a tri-folding device, hinting at further advancements in this space.
What Undercode Says:
Apple’s Foldable Strategy: Innovation or Playing Catch-Up?
Apple’s potential entry into the foldable space in 2026 raises an important question: is Apple leading innovation, or is it playing catch-up with Samsung and others? Historically, Apple has been known for arriving late to market trends but executing them with unparalleled refinement. We saw this with smartphones, tablets, smartwatches, and even wireless earbuds. The foldable iPhone, if executed well, could redefine the foldable market by setting new standards for durability, software optimization, and user experience.
Samsung vs. Apple: A Display-Driven Rivalry
Apple’s reliance on Samsung Display for its foldable screens is both strategic and ironic. Despite being competitors, Samsung has long supplied Apple with OLED displays for iPhones. However, this also highlights Samsung’s dominance in foldable screen technology. While companies like BOE and LG Display have entered the foldable display race, Samsung remains the industry leader. By choosing Samsung Display, Apple acknowledges that the South Korean giant is still the best in the business.
The Unusual Aspect Ratio: A Game-Changer?
If the leaks are accurate, Apple’s foldable iPhone will feature an unconventional aspect ratio. This could signal a completely different approach compared to Samsung’s Galaxy Z Fold and Flip series. Apple might be optimizing for a more natural transition between smartphone and tablet modes, improving usability and app scaling. Given Apple’s strict control over hardware and software integration, this design decision could lead to a more seamless experience compared to existing foldable devices.
The Foldable iPad: More Than Just a Gimmick?
The idea of a foldable iPad is particularly intriguing. Unlike foldable phones, which are still struggling to justify their price-to-utility ratio, a foldable iPad could have a clearer purpose. Apple’s iPad lineup has long dominated the tablet market, but with the rise of larger foldable phones, the traditional tablet form factor faces challenges. A foldable iPad could bridge the gap between tablets and laptops, making it a compelling option for professionals and creatives.
Apple’s Timing: A Calculated Move
While many criticize Apple for being slow to adopt foldable technology, the company has a track record of perfecting innovations rather than rushing them to market. Early foldable phones faced durability issues, software inconsistencies, and high price points that deterred mainstream adoption. By waiting until 2026, Apple might be ensuring that its foldable devices are free from these early-generation flaws.
The Competitive Landscape in 2026
By the time Apple launches its foldable iPhone, Samsung will likely be on its seventh or eighth generation of foldable devices. Other competitors, such as Google (Pixel Fold), OnePlus, and Huawei, will have refined their offerings as well. This means Apple will enter a mature market, where expectations are already high. However, Apple’s brand loyalty, ecosystem strength, and software optimization could give it an advantage, even as a latecomer.
Final Thoughts
Apple’s entry into the foldable market is inevitable, and if the rumors hold true, 2026 could be a landmark year. While Samsung continues to dominate in foldable display technology, Apple’s meticulous approach to design and user experience could make its foldable devices the new benchmark. The real question is not whether Apple can compete but whether it can redefine what a foldable device should be.
References:
Reported By: https://www.sammobile.com/news/first-foldable-iphone-with-samsung-display-weird-aspect-ratio/
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