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Apple Faces Major Setbacks in AI Development
Apple’s ambitious plans for AI are hitting significant roadblocks, leading to delays in key features, particularly the much-anticipated conversational Siri. According to the latest Power On newsletter, Apple’s AI rollout is not going as smoothly as expected, resulting in postponed releases and slowed progress.
One of the biggest setbacks involves Siri’s transition to a large language model (LLM) framework. While the new architecture remains on schedule for iOS 19, the conversational capabilities meant to make Siri more like ChatGPT are behind schedule. Initially planned for unveiling in June, the feature is now expected to be pushed to iOS 20—if not further.
Despite these AI struggles, Apple is still set to roll out three new Siri features with iOS 18.5 in May. However, reports suggest that real-world usage of Apple’s AI-powered features remains surprisingly low, raising concerns about whether the company’s AI initiatives are resonating with users.
Meanwhile, Apple Intelligence, the company’s broader AI system, is unlikely to see major updates in iOS 19. Insiders suggest that Apple is still working to fully implement previously announced features, leaving little room for new advancements. This means that meaningful AI improvements may not arrive until iOS 20, potentially delaying Apple’s competitive AI presence until 2027.
With rivals like OpenAI, Google, and Microsoft advancing rapidly in AI, Apple’s slow progress could put it at a strategic disadvantage in the growing AI-driven tech landscape.
What Undercode Says: Apple’s AI Roadmap – A Tough Climb Ahead
Apple’s AI ambitions seem to be caught in a cycle of high expectations and underwhelming execution. Let’s break down what these delays mean for Apple and the broader AI industry.
1. Siri’s Evolution: Stuck in Transition?
Apple’s vision for a conversational Siri, powered by LLM, was meant to bring it closer to the capabilities of ChatGPT and Google’s Gemini. However, the two-tiered Siri system—one handling simple commands and the other managing complex requests—remains fragmented.
Merging these systems into a single, more powerful AI assistant is a logical step. But the fact that Apple can’t roll out the conversational upgrade on time raises questions about whether its AI research and development teams are struggling to execute at scale.
2. Apple Intelligence: A Solution Without Demand?
Gurman’s report suggests that Apple Intelligence isn’t gaining much traction with users. This could be due to:
– Limited real-world use cases
- A lack of innovative features compared to competitors
- An AI strategy that prioritizes privacy but sacrifices functionality
Apple’s traditional approach to software has been cautious, focusing on privacy and security. However, AI innovation often requires rapid iteration and large-scale data processing—something Apple’s privacy-focused AI model may struggle to balance.
3. Competitive Pressure: Can Apple Catch Up?
Tech giants like OpenAI, Google, and Microsoft are racing ahead in AI, integrating advanced features into their products. Apple, on the other hand, seems to be stuck refining existing features rather than pushing forward with groundbreaking AI developments.
By the time Apple’s conversational Siri and enhanced AI systems are fully ready, competitors may have already established AI assistants that feel indispensable. If Apple doesn’t speed up, it risks losing relevance in the AI space.
4. The Long Wait: Will iOS 20 Deliver?
The real concern is the timeline. If Apple Intelligence and the new Siri won’t see significant upgrades until iOS 20—possibly in 2027—it raises the question: Will users still be interested?
Consumers expect rapid AI improvements. If Apple continues at this pace, its AI features might feel outdated before they even launch. Apple must either:
– Accelerate AI feature development and deployment
- Ensure that when features do launch, they surpass competitors’ offerings in quality and innovation
At this point, Apple’s AI roadmap feels less like a revolution and more like an extended beta test.
Fact Checker Results:
- Siri’s conversational update delay – Confirmed by multiple sources, including Gurman’s newsletter.
- Apple Intelligence’s low adoption – Supported by internal Apple data, though no public user statistics are available.
- Lack of major AI upgrades in iOS 19 – Multiple reports indicate that Apple is still working on previously announced features rather than introducing new ones.
References:
Reported By: https://9to5mac.com/2025/03/02/gurman-apple-intelligence-delays-siri-ios-19/
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