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The AI Search Experience is Getting a Serious Upgrade
Google is reinventing how we search the web. In a bold leap forward, the company has integrated its most powerful AI model yet—Gemini 2.5 Pro—directly into AI Mode on Search. Alongside this upgrade, Google is introducing Deep Search, a cutting-edge tool that scours the web with hundreds of concurrent queries and compiles its findings into long-form, research-style reports. But it doesn’t stop there: Google Search can now even make calls on your behalf to local businesses, marking a new milestone in conversational AI.
These upgrades are currently rolling out to Google AI Pro and AI Ultra subscribers in the U.S. as part of the Search Labs experiment. For users who’ve opted into AI Mode, this means a more intelligent, interactive, and productive search experience that feels more like chatting with a human assistant than typing keywords into a box.
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Google’s AI Mode is undergoing a major transformation, now powered by Gemini 2.5 Pro, the same engine behind Google’s top-tier AI applications. Users enrolled in Search Labs with a Pro or Ultra subscription can now toggle this advanced model for more challenging questions. The AI doesn’t just provide answers—it reasons, explains, writes code, and walks users through processes like solving math problems.
Another standout addition is Deep Search, a feature originally from the Gemini app, now available in Search. This tool performs hundreds of behind-the-scenes searches, stitching together comprehensive reports that mirror the work of a professional researcher.
Google has also added a new AI calling feature, leveraging its earlier Duplex technology. Users can now request Google to call businesses—such as local pet groomers—ask questions about services, and then relay that information back via text or email. While some features are available to free users in a limited capacity, full access requires a paid subscription.
Despite its many strengths, Google’s new approach
What Undercode Say:
This is not just a software update—it’s a clear statement from Google about the future of search: intelligent, interactive, and increasingly autonomous. The integration of Gemini 2.5 Pro marks a serious commitment to transforming passive queries into active conversations. Users are no longer just receivers of information; they are engaging with a virtual assistant that thinks, reasons, and acts.
The real game-changer here is Deep Search. Traditional search engines give users a list of links. Deep Search delivers contextual understanding—a full report compiled from hundreds of sources in real-time. It’s essentially replacing a basic search with an AI-powered research analyst. For writers, students, and professionals, this changes everything.
The new AI calling feature, while underplayed in most coverage, might be the most disruptive. By using Duplex under the hood, Google can automate real-world tasks, like calling a shop or scheduling an appointment. This could evolve into a full-scale personal assistant that handles errands for you.
However, there are growing pains to watch. AI reliability and source integrity are critical, and if Google’s algorithms prioritize popularity over credibility, misinformation could become a serious issue. AI that can run wild across the web needs boundaries—and strict quality control.
Another looming concern is accessibility. These powerful features are locked behind paid tiers. While it’s understandable from a business perspective, it does raise questions about AI inequality—will only the wealthy get access to the best digital tools?
Still, Google’s position is strong. Its search infrastructure is unmatched, and no matter how capable OpenAI or Anthropic models become, they don’t have the same real-time index of the entire internet that Google does. That advantage will be hard to overcome.
🔍 Fact Checker Results:
✅ Gemini 2.5 Pro is officially listed by Google as available for AI Pro and Ultra users in Search Labs.
✅ Deep Search is a documented Gemini feature now integrated into AI Mode.
✅ The AI calling feature does use Google Duplex tech and is confirmed by live demos.
📊 Prediction:
Expect a rapid expansion of AI Mode features to other countries by late 2025. Google will likely integrate Gemini into more of its services (Gmail, Docs, Maps) to compete with Microsoft Copilot. The AI calling tool will become a core assistant function, evolving into a voice-based concierge that could manage restaurant bookings, customer service queries, and even doctor’s appointments. Over time, this AI ecosystem may become indispensable for productivity, redefining how users interact with the internet itself.
References:
Reported By: www.techradar.com
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