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In a world where corporate finance departments are overwhelmed with spreadsheets, compliance burdens, and data reconciliation headaches, Israeli startup Celery is making a bold bet on artificial intelligence to turn chaos into control. With a successful \$6.25 million Seed round, the Tel Aviv-based firm is positioning itself to lead a shift in how financial oversight is handled across high-labor industries like healthcare, construction, hospitality, and manufacturing.
Celery has crafted a platform that
Backed by top-tier investors such as Team8 — founded by veterans of Israel’s elite Unit 8200 — and with participation from Verissimo Ventures and several other strategic funds, Celery’s total funding now reaches \$9 million. This funding not only validates the company’s approach but provides the resources to scale fast in the U.S. and beyond.
Celery’s Key Highlights in
\$6.25 million Seed round raised to expand Celery’s AI-driven financial control platform.
Led by Team8, with participation from Verissimo Ventures, Centre Street Partners, and 97212 Ventures.
Celery has now raised a total of \$9 million since its founding in 2023.
The startup is headquartered in Israel and targets labor-intensive industries.
Initial use cases have seen success in the U.S. healthcare sector.
Other targeted industries include hospitality, construction, and manufacturing.
These sectors typically rely on fragmented systems and manual oversight.
Celery’s platform uses AI audit agents to scan data for financial irregularities.
Can identify payroll discrepancies, unprofitable client relationships, missed billing, and more.
Platform design requires no integration or IT support, making it easy to adopt.
Aims to cut manual financial reviews by up to 91%.
Has already processed over \$550 million in payroll data.
Helped users prevent \$2.3 million in financial losses so far.
Clients like Ultimate Care have reported \$200,000+ annual savings.
CEO and co-founder Yuval Brot calls finance leaders’ current conditions “doing more with less.”
Brot is a serial entrepreneur with a background in scaling startups.
CTO Noam Slomianko was the first employee at Vulcan Cyber and brings cybersecurity depth.
Co-founder Hillel Shalev, a CPA and ex-biotech CFO, shaped Celery based on real-world pain points.
Shalev personally experienced revenue leakage and inefficient audits in previous roles.
The platform is aimed at mid-sized companies with limited compliance infrastructure.
Celery is redefining what financial control means — shifting from retroactive corrections to proactive intelligence.
Its mission is to simplify and modernize financial operations using real-time AI analysis.
Unlike traditional systems, Celery operates without requiring API access or backend rework.
The platform can be deployed within hours, instead of weeks or months.
Appeals especially to firms that lack internal IT teams but need strong compliance.
Strong performance in early rollouts positions Celery for aggressive scaling.
Focus on data-rich industries where errors and inefficiencies are costly and frequent.
Offers finance teams actionable insights rather than raw data dumps.
Audits are continuous and autonomous, improving with machine learning over time.
Celery’s vision is to become a financial command center, not just a reporting tool.
As CFOs look to tech for relief, Celery could be the new standard in financial intelligence.
What Undercode Say:
Celery’s approach is not just timely —
From a technical and product perspective, the platform’s plug-and-play nature is a game changer. Traditional financial tools often require costly integrations and dedicated consultants just to get started. Celery flips this on its head, offering value from day one — a crucial advantage for CFOs and operations teams working with tight budgets.
The inclusion of a cyber-focused CTO and a CPA-turned-founder reveals a thoughtful, battle-tested leadership team. They’re not just building tools — they’re solving pain points they’ve lived through. This kind of product-founder fit often leads to more refined user experiences and tighter feedback loops in development cycles.
Strategically, targeting mid-market and upper-SMB sectors gives Celery an open runway. While enterprise players like Oracle or SAP focus on large-scale systems, and QuickBooks dominates microbusinesses, Celery sits comfortably in a growing middle zone. These businesses are large enough to feel pain, but small enough to adopt fast-moving, lightweight AI solutions.
The \$550 million in payroll data already audited and the \$2.3 million in losses prevented signal that this is more than a proof of concept. It’s a working platform with demonstrable ROI. That’s critical for trust-building in B2B SaaS, especially in the finance domain where stakes are high.
With AI infrastructure becoming more accessible,
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