AI Revolution in Call Center Training: Video Touch Partners with PKSHA Technology

In a move that signals the growing fusion of artificial intelligence (AI) and corporate training, Tokyo-based startup Video Touch has announced a strategic capital alliance with AI developer PKSHA Technology. The partnership aims to transform the way call centers train their employees by leveraging AI to automate and enhance training video content. With a fresh ¥400 million (approximately $2.6 million) injection from PKSHA through a third-party allotment of shares, Video Touch is setting the stage for a new era in intelligent training solutions.

Video Touch, a Tokyo-based company focused on creating training videos for call centers, has raised ¥400 million through a third-party allocation of shares.
The investor is PKSHA Technology, a Japanese AI development company.
This capital tie-up aims to strengthen collaboration between the two firms, especially in the development of AI-driven features.
One of the key AI applications will be the automatic generation of role-playing scenarios for customer service training.
The AI tools will enable dynamic, situation-based learning rather than static scripts, which can improve employee responsiveness and empathy.
Video Touch already provides training video services tailored to call centers and plans to enhance its offering with automated content generation and simulation-based training.
PKSHA’s expertise in natural language processing (NLP) and machine learning will be embedded into the platform.

– This partnership aligns with

Training modules that once took hours to produce manually could now be auto-generated in minutes.
The company also intends to explore AI tools for real-time feedback and performance analysis during training.
Both companies see this as a step toward building a more scalable, personalized, and responsive training ecosystem.
Video Touch expects the collaboration to reduce training costs for companies while shortening employee onboarding time.
This AI integration is seen not just as an enhancement, but a core value proposition for future expansion.
In the coming months, Video Touch plans to release beta versions of AI-generated training scenarios.
Industry observers are watching closely as this model could influence global call center training standards.
The move also reflects an increasing trend of AI adoption in HR Tech and L&D sectors (Learning and Development).
Both firms are confident this partnership will foster a competitive edge in the evolving landscape of customer experience.
The capital infusion ensures Video Touch has ample runway for R&D and feature development.
With the backing of PKSHA, known for its B2B AI solutions, the training service is expected to gain rapid credibility.
Video Touch is looking to expand its client base beyond call centers to other service-oriented industries.
The synergy could also result in joint AI patents and proprietary learning frameworks.
The companies are jointly investing in creating a more immersive, interactive, and intuitive training platform.
This aligns with global trends in automated corporate learning and microlearning modules.
PKSHA’s AI will also help track learning outcomes and optimize training paths over time.
Analysts predict this may disrupt traditional e-learning formats by offering real-time adaptability.
Video Touch positions itself as a next-generation training provider, not just a video production firm.
The deal hints at broader industry consolidation, where tech and training increasingly converge.
AI integration can help detect knowledge gaps in real-time and suggest targeted content updates.
Customers may soon access AI-powered dashboards that offer insights into trainee performance and progress.

What Undercode Say:

This strategic partnership between Video Touch and PKSHA Technology represents more than just a funding round—it’s a pivotal moment in Japan’s digital transformation efforts, especially within the customer service sector.

From an analytical perspective, this deal aligns with several important market trends:

AI-Powered Personalization: Training content tailored in real-time based on employee skill levels is the future. This deal puts Video Touch at the forefront of that trend.
Faster Content Turnaround: By leveraging AI for auto-generating training scenarios, the time-to-delivery for training material will drastically reduce. This is especially crucial in fast-paced customer service environments.
Scalability and Cost Efficiency: Companies can now onboard large teams with personalized training, at scale, and with minimal human involvement. The reduction in cost and time overheads is significant.
Data-Driven Training Evolution: AI allows for collecting massive amounts of user data—what’s watched, skipped, repeated—which can then be used to fine-tune training modules continuously. This iterative learning cycle boosts effectiveness.
Natural Language Processing at the Core: PKSHA’s strength lies in its NLP capabilities. Integrating this into training means more nuanced, human-like scenarios can be simulated, enhancing the realism of role-play.

– Gamification and Engagement: With AI,

Microlearning Enablement: The model supports short, focused learning bursts based on immediate needs or performance data—a proven method for better retention.
Market Potential: If successful, this model is replicable across industries: finance, hospitality, retail, and healthcare—all of which rely heavily on frontline customer interaction.
Security and Compliance: As companies grow concerned with data compliance, the partnership must ensure that all generated data is stored and processed securely. This will be a deciding factor in enterprise adoption.
Multilingual Support: With Japan’s increasing focus on international customer service, AI can also help generate multilingual training modules quickly and accurately.
Startup Ecosystem Boost: This collaboration sends a signal to Japan’s startup ecosystem—AI isn’t just for tech giants; practical, scalable applications are possible for smaller, focused startups too.
AI Co-Creation Culture: Instead of replacing human trainers, the AI acts as a co-creator, supporting the instructional design process and elevating its quality.
Future-Proofing the Workforce: As automation grows, companies must ensure their staff is equally adept with AI-enhanced tools. This partnership may play a role in closing that skill gap.
Investor Appeal: This strategic funding round will likely increase interest from other VCs in the EdTech/HRTech space in Japan and across Asia.
Competitive Edge in B2B SaaS: With tailored learning paths and faster content updates, Video Touch can position itself as a premium B2B SaaS solution provider.
Cultural Shift in Corporate Training: This collaboration is more than tech—it’s part of a cultural shift toward agility, adaptability, and real-time learning.

Overall, the deal is both a business and technological win. It’s a case study in how focused capital, paired with domain expertise, can lead to next-generation product innovation.

Fact Checker Results

The reported funding of ¥400 million (~$2.6M) from PKSHA to Video Touch is consistent with multiple verified Japanese financial news sources.
PKSHA Technology has a history of similar AI investments and partnerships in the B2B sector.
Video Touch is an active player in Japan’s training tech space, with a verified focus on call center training videos.

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