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Amazon Preps for Its Biggest Sale Event of the Year
Amazon is gearing up to unleash its highly anticipated Prime Day Sale, kicking off July 12, with a flurry of exclusive offers, blockbuster deals, and new product launches. Tailored exclusively for Amazon Prime members, this three-day sales marathon is set to feature major discounts across categoriesāelectronics, fashion, home appliances, and Amazonās own devices. Among the headliners, Amazon has just unveiled what it calls the āBiggest Deal of the Saleā: the Samsung Galaxy S24 Ultra 5G, available at an astonishing price of ā¹74,999, slashed down from its original retail tag of ā¹1,34,999.
Galaxy S24 Ultra 5G Deal: A Flagship Phone at Mid-Range Price
The Samsung Galaxy S24 Ultra 5G, launched last year, was positioned as Samsungās elite flagship, initially priced at ā¹1,34,999. As part of the Prime Day 2024 sale, the base model will now be available at a whopping ā¹60,000 discount. Though Amazon hasnāt detailed whether this price includes bank discounts or exchange offers, it’s safe to assume the final price reflects a combination of bank cashback, instant discounts, and Amazon Pay incentives.
Exclusive Bank Offers and Amazon Pay Benefits
Amazon Prime members can leverage multiple bank offers to reduce the effective price further:
10% Instant Discount on ICICI Bank credit/debit cards
10% Off on purchases via SBI credit cards
10% EMI discount on ICICI and SBI credit cards
For those using Amazon Pay UPI, additional benefits include:
ā¹100 cashback on the second transaction (minimum spend ā¹1,000)
Up to ā¹60,000 credit via Amazon Pay Later, along with welcome rewards worth ā¹600
Samsung Galaxy S24 Ultra 5G ā Flagship Specs Breakdown
Samsungās S24 Ultra 5G continues to push technological boundaries with a premium design and robust hardware. Hereās a glance at its top-tier specifications:
Display: 6.8-inch flat AMOLED screen with 2600 nits peak brightness, Gorilla Glass Armour, and adaptive 1-120Hz refresh rate
Processor: Snapdragon 8 Gen 3 Mobile Platform for Galaxy, optimized for AI functions
Cameras:
50MP telephoto lens (5x optical zoom)
200MP primary sensor (OIS)
10MP telephoto (3x zoom)
12MP ultra-wide sensor
12MP front-facing dual-pixel selfie camera
Software: Android 14 with One UI 6.1; 7 years of software and security updates
Battery: 5000mAh with 45W wired, 15W wireless, and reverse wireless charging
What Undercode Say:
Samsungās Galaxy S24 Ultra 5G hitting a sub-ā¹75,000 price point is more than just a seasonal discountāitās a strategic play. Here’s why this deal is turning heads:
Unprecedented Discount: The ā¹60,000 markdown essentially places Samsungās highest-end phone into the mid-range flagship segment, making it accessible to a much broader consumer base.
Market Repositioning: This aggressive pricing seems aimed at undercutting premium competitors like the iPhone 15 Pro Max and Pixel 8 Pro, whose price drops rarely reach such extremes even during major sales.
Bank + UPI Synergy:
Long-Term Value Proposition: The promise of seven years of software updates mirrors Googleās and Appleās support windows, which is critical in extending the deviceās lifecycle.
AI-First Marketing: With Galaxy AI and Snapdragon 8 Gen 3, Samsung is clearly shifting to an AI-first experience, using features like photo remastering, live translation, and note summarization to differentiate from past flagships.
Content Creator Appeal: The 200MP main sensor and robust video capabilities make the S24 Ultra ideal for YouTubers, influencers, and mobile filmmakers, who previously had to lean towards iPhones for camera reliability.
Display Superiority: The S24 Ultraās 2600-nit screen is currently among the brightest in the market, enhancing readability under direct sunlightāideal for Indian summers.
Durability & Design: With Gorilla Glass Armour and 75% less reflection, the screen durability and clarity are genuinely notable upgrades.
Charging & Battery Efficiency: While not class-leading in charging speed, the reverse wireless charging (a feature missing in many competitors) adds utility for accessories like Galaxy Buds and smartwatches.
In short, Samsungās strategy here
š Fact Checker Results:
ā
The original price of ā¹1,34,999 for Galaxy S24 Ultra is accurate
ā
Samsung does offer 7 years of OS and security updates
ā
Bank offers listed are consistent with Amazon Prime Day preview terms
š Prediction:
The massive price cut on the Galaxy S24 Ultra will likely skyrocket its Prime Day sales volume, possibly outselling mid-range devices during the event. Expect the S24 Ultra to become the bestseller in the ā¹70k+ bracket, with stock potentially running low by Day 2 of the sale. This could also force rivals like OnePlus and Apple to rethink their pricing strategies in the festive season ahead.
References:
Reported By: timesofindia.indiatimes.com
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