Apple AirTag 2: What to Expect from the Next-Gen Tracker

2025-01-11

Apple revolutionized the way we keep track of our belongings with the of the AirTag in 2021. Now, the tech giant is reportedly working on its successor, the AirTag 2, set to launch in mid-2025. According to Bloomberg, the new iteration promises significant upgrades, including better range, an improved wireless chip, and enhanced privacy features. Here’s a closer look at what we can expect from Apple’s next-generation item tracker.

Key Upgrades in AirTag 2

1. Better Range: The AirTag 2 is expected to feature a new ultrawideband (UWB) chip, which could triple the tracking range. While the current AirTag offers a range of 10-30 meters, the next-gen version could extend this to 30-90 meters, making it easier to locate lost items from a greater distance.
2. Improved Wireless Chip: The upgraded wireless chip will not only enhance range but also improve location accuracy, especially in less densely populated areas. This means fewer instances of losing track of your belongings in rural or remote locations.
3. Enhanced Privacy Features: Privacy has been a concern with the current AirTag, as some users have exploited the device for stalking. Apple is reportedly focusing on anti-stalking measures, such as making it harder to disable the built-in speaker and improving alerts for users who may be unknowingly tracked.

Release Date and Pricing

Bloomberg reports that the AirTag 2, codenamed B589, is slated for release in mid-2025. For those who can’t wait, the current-generation AirTag is available at discounted prices, with a single unit priced at $23 and a 4-pack at $69.99 (approximately $18 per AirTag).

What Undercode Say:

The of the AirTag 2 marks a significant step forward in Apple’s item-tracking technology. With its improved range, enhanced wireless capabilities, and stronger privacy measures, the AirTag 2 is poised to address many of the shortcomings of its predecessor.

Analytical Insights

1. Market Impact: The AirTag 2’s upgraded features could solidify Apple’s position in the item-tracking market, which has seen growing competition from brands like Tile and Samsung. The extended range and improved accuracy will likely appeal to a broader audience, including outdoor enthusiasts and travelers.
2. Privacy Concerns: While the AirTag 2’s anti-stalking features are a welcome addition, Apple must ensure these measures are robust enough to prevent misuse. The company’s ability to balance innovation with user safety will be critical to maintaining consumer trust.
3. Pricing Strategy: The current AirTag’s discounted pricing suggests Apple is clearing inventory ahead of the AirTag 2 launch. This strategy not only boosts sales but also creates anticipation for the next-gen product.
4. Ecosystem Integration: The AirTag 2 is expected to integrate seamlessly with Apple’s ecosystem, leveraging features like Find My and Siri. This integration enhances user convenience and reinforces brand loyalty.

In conclusion, the AirTag 2 represents a significant upgrade over its predecessor, with features designed to improve functionality, accuracy, and privacy. As Apple continues to innovate, the AirTag 2 is likely to set new standards in the item-tracking industry, offering users a more reliable and secure way to keep track of their belongings.