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Apple’s ambition with Apple Intelligence was clear: build a powerful, on-device AI system that enhances the iPhone experience without compromising privacy. But in reality, its executionâespecially through Siriâhas been underwhelming. While there are glimpses of progress, there’s still a long way to go before Appleâs AI feels like a real assistant rather than a glorified voice command interface.
Now, as we look toward iOS 19, new reports suggest Apple is planning to expand its Apple Intelligence capabilities into more apps and use cases. Thatâs promising, but what exactly should they focus on? Below, we break down the current state of Apple Intelligence, the key areas where it can improve, and what features Apple should prioritize if it wants to stay in the race against Google and OpenAI.
iOS 19: What Apple Needs to Fix and Improve
1. Siri Still Lags Behind
Siri continues to struggle with even basic contextual awareness. While Apple Intelligence is quietly improving in the background, the assistant still doesnât hold a candle to ChatGPT or Google Assistant in terms of natural conversation or task execution.
2. Summarization Features Are Promising, But Limited
Notification summaries in iOS 18 had a rocky start, but theyâve improved over time. The idea of expanding this to more appsâlike Messages, Notes, and third-party toolsâis one of the smartest moves Apple could make.
- Developer Access to Summarization APIs Could Be a Game-Changer
Opening up summarization models to developers would create a new wave of smart apps powered by Appleâs LLMs, without forcing developers to pay OpenAI fees or manage complex integrations.
4. Messages App Needs Smarter Summaries
Group chats are chaotic. Apple Intelligence should summarize missed conversations more meaningfullyâideally with adjustable depth based on context.
5. AI Note Summaries for Students and Professionals
Imagine AI-generated recaps of lecture notes or meeting transcriptsâideal for students, journalists, and busy professionals.
6. Genmoji is Coolâbut Locked Behind Hardware
Appleâs AI emoji feature, Genmoji, is restricted to newer devices. This alienates users with older iPhones, including the iPhone 15.
7. Cloud-Based Access Should Be Extended
Apple should consider bundling Genmoji and similar features into iCloud+ for older devices, using their Private Cloud Compute infrastructure. Itâs already builtâwhy not make better use of it?
8. Focus Modes Need More Granular AI Control
iOS 18 introduced a smarter âReduce Interruptionsâ mode, but itâs still too rigid. Keyword-based triggers and exclusions could make focus modes genuinely smart.
9. Apple Accessories Enhance the Experience
Products like Anker power banks, MagSafe stands, and AirTags remain top-tier companions for Apple users, especially those diving into iOS 18/19’s evolving feature set.
What Undercode Say: iOS
Apple has never rushed AI. Unlike Google or Microsoft, which openly build around ChatGPT and other foundation models, Appleâs approach has been privacy-first and hardware-tied. That sounds great in theoryâbut in practice, it creates major access limitations.
Hereâs the thing: Apple Intelligence isnât failing because of weak tech. Itâs failing because of a lack of openness and flexibility. Letâs break this down:
– Siri as a Gatekeeper Fails the User
Siri should be an entry point into Apple Intelligence, not the weakest link. Apple needs to overhaul its assistant with actual memory, better context tracking, and multi-step execution.
– No Developer APIs = Wasted Potential
Apple is sitting on powerful summarization tech. By not allowing developers to tap into it, theyâre strangling potential innovation. Imagine indie apps that summarize news, notes, meetingsâwithout sending data to OpenAI.
– iCloud+ as a Premium AI Gateway
Appleâs Private Cloud Compute could be a goldmine for older device users. Paywalled features like Genmoji shouldnât be locked foreverâtier them into iCloud+ to create incentives without pushing everyone to upgrade hardware annually.
– Smart Notification Filtering Needs Contextual Learning
Keyword matching alone wonât cut it. Apple needs to allow Focus Modes that learn from behavior: what times you usually mute Slack, or when you always take Uber notifications. Let AI mold itself to real-life usage.
– Group Message Summaries Could Be
Group chats are overwhelming. AI summariesâshort, medium, or fullâwould instantly modernize the messaging experience. Integrate optional sentiment analysis or tag mentions for personalized recaps.
– Apple Should Embrace Generative UI
Think dynamic homescreens, auto-sorted apps, custom widgetsâall driven by AI preferences. Genmoji is fun, but functional generative features would be revolutionary.
– Privacy Is Good, But Flexibility Matters
Apple Intelligenceâs on-device and private cloud split is smartâbut users need more clarity and choice in how their data flows. Let them prioritize performance, privacy, or both.
– Educational Use Cases Are a Sleeping Giant
Student features like AI-summarized notes, quiz generation, or even flashcard creation could redefine how the iPhone fits into education. Why hasnât Apple made this a core pitch?
- Apple’s AI Isnât a ToyâSo Donât Treat It Like One
Stop burying features like Genmoji in keynote flash. Apple Intelligence has serious potentialâstart promoting the real-world use cases, not just cutesy emojis.
In short: Appleâs AI effort is on the right track, but they need to go harder, open it up, and actually listen to how users want to interact with intelligenceânot just how Apple imagines it.
Fact Checker Results
- Siri’s limitations are well-documented: Consistently ranks behind Google Assistant in benchmarks.
- Private Cloud Compute is real: Apple introduced it at WWDC 2023, with gradual rollout confirmed.
- Genmoji hardware restriction is accurate: Only available on A17+ chip devices due to local LLM processing.
References:
Reported By: 9to5mac.com
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