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Apple appears to be inching closer to a long-anticipated leap into the smart glasses market, setting the stage for a direct clash with Meta’s Ray-Ban smart spectacles. While augmented reality (AR) headsets like the Vision Pro have taken center stage in Apple’s mixed-reality strategy so far, a more practical, lightweight product is reportedly in the works — and could be ready as early as 2027.
The report, first published by Bloomberg’s Mark Gurman, claims that Apple is currently developing a new chip designed to power its upcoming smart glasses. Unlike full-blown AR headsets, this device is expected to offer a more subtle form of wearable tech — much like Meta’s popular Ray-Ban smart glasses that can take photos, record videos, and access Meta AI.
The new Apple glasses will reportedly not include full AR capabilities at launch but may use cameras and AI for environmental awareness. The move signals Apple’s focus on delivering a lighter, more consumer-friendly wearable experience. This could represent a major shift in strategy, offering a middle ground between high-end AR and everyday smart wearables.
With development of the chip said to be ramping up, production could begin before the end of 2027. The design is thought to be based on Apple Watch’s system-on-chip architecture, indicating these glasses may require pairing with an iPhone or other Apple device to function optimally — much like AirPods or the Watch.
Interestingly, Apple is not abandoning its original vision of high-end AR glasses. The report indicates that both the non-AR smart glasses and a more advanced AR model are still in development, with CEO Tim Cook reportedly determined to surpass Meta in the smart glasses race.
What Undercode Say:
Apple’s plan to release smart glasses in 2027 reflects a carefully calculated response to a growing segment dominated by Meta’s Ray-Ban collaboration. Meta’s glasses have successfully normalized the concept of smart eyewear by blending fashionable design with subtle functionality — allowing users to interact with AI and record media without pulling out a smartphone. Apple clearly sees this as a signal that the consumer market is ready for practical, AI-enhanced eyewear, even if it lacks full AR capabilities.
Apple’s ecosystem advantage will likely play a major role in its strategy. By designing the smart glasses to work in tandem with iPhones, iPads, and Macs, Apple can leverage existing user bases and app integrations to deliver a seamless experience out of the box. If Apple Intelligence — the company’s next-gen AI suite — is fully integrated by then, we might see glasses that offer real-time translation, contextual information overlays, and voice-based interaction far beyond what current devices can deliver.
Also important is Apple’s focus on chipset development. Custom silicon has been a game-changer in Apple’s product lineups, from the M-series Macs to the Apple Watch’s efficiency. A dedicated chip for smart glasses — presumably with AI-specific acceleration — could allow for on-device processing, preserving battery life and ensuring privacy.
While the initial version may not deliver AR overlays, it’s plausible that Apple is working on a modular or incremental hardware path, where the first-gen smart glasses pave the way for more immersive experiences. Meta’s early success shows that consumer-grade smart glasses don’t need to be revolutionary to sell — they just need to be stylish, useful, and easy to integrate into daily life.
Another strategic element is timing. Apple likely sees 2027 as a maturity point not only for its chip technology but for AI and wearable adoption. With rumors of Google’s Android XR glasses launching in 2026 and Meta continuing to iterate rapidly, Apple can’t afford to lag behind — but it also doesn’t rush. By launching with a polished device that blends form and function, Apple could dominate a space currently underserved by major tech giants with deep vertical integration.
This move will also shift expectations for the wearables market overall. Smart glasses will no longer be seen as niche gadgets for tech enthusiasts or enterprise use. They’ll be part of the same conversation as smartwatches and earbuds — a ubiquitous accessory that enhances smartphone experiences in small but meaningful ways.
If Apple executes well, this could be the start of a new hardware cycle — not just a product launch, but the foundation of another billion-dollar product line. The key will be balancing innovation with practical utility while avoiding the fate of earlier, failed smart glasses like Google Glass.
Fact Checker Results:
The article is based on a credible report from Bloomberg’s Mark Gurman, a well-established source for Apple leaks.
Apple’s development of smart glasses and a dedicated chip aligns with past product development strategies seen with Apple Silicon.
Meta Ray-Ban glasses are confirmed to be a strong performer in the market, validating Apple’s competitive interest.
Prediction:
Apple’s smart glasses will likely debut in two versions: a lightweight, AI-enhanced model in 2027 and a more advanced AR model by 2029. The first iteration will prioritize usability and fashion, directly challenging Meta’s dominance in consumer eyewear tech. Integration with Apple Intelligence will be the key differentiator, transforming these glasses into an always-available assistant — and potentially, the next must-have wearable for the Apple ecosystem.
References:
Reported By: www.techradar.com
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