Asus Joins Microsoft in Urging Windows 10 Users to Upgrade, but Is Copilot+ Really Worth It?

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The Future Is Coming — But Are We Ready for It?

As Microsoft prepares to sunset Windows 10, a growing number of hardware partners are stepping in to echo the call for users to upgrade. One of the latest voices in this campaign is Asus, a major player in the PC industry. The tech giant has recently released a statement highlighting the importance of moving to Windows 11, with a particular focus on a new generation of machines dubbed Copilot+ PCs. These devices are equipped with dedicated AI hardware and are designed to leverage Microsoft’s upcoming vision of an AI-integrated operating system.

The document, published on May 19, outlines the end-of-life deadline for Windows 10—October 14, 2025—and makes the case for transitioning early. It paints a future where AI, specifically Microsoft’s Copilot, plays a central role in everyday computing. While the push toward innovation is strong, the reality for many users may not align with the marketing vision being sold. Here’s a look at what Asus said, what it really means, and what the future holds.

What’s Happening with Windows 10 and Why Asus Is Talking About It

Asus has officially acknowledged what Microsoft has been hinting at for years: Windows 10 is being phased out. After October 14, 2025, the OS will no longer receive updates, including critical security patches, leaving users vulnerable unless they opt into Microsoft’s paid Extended Security Updates (ESU) program.

As part of its messaging, Asus

While the company highlights the benefits of AI integration, it admits that Copilot+ PCs are currently expensive and may not deliver performance improvements that justify the price for all users. In addition, the share of Windows 11 users who actually use Copilot features is small, suggesting limited real-world demand at this point.

Furthermore, you don’t need a Copilot+ PC to use Windows 11 or access Copilot in general—it’s available in browsers just like other AI tools. What you miss out on is mostly the local AI processing, which at this point offers only a few minor perks.

Despite all this, Asus has already released several models featuring Copilot+ technology across Intel, AMD, and Snapdragon platforms. However, they come at a premium price, and for most users and organizations, budget-friendly non-Copilot Windows 11 devices make more sense.

Microsoft is firm in its position: extended support for Windows 10 is limited, and it’s clear they want users to move on. But that doesn’t mean every user will be rushing to buy into the AI-powered future, especially when cheaper, simpler options are available—including bypassing Windows 11’s upgrade restrictions or switching to Linux altogether.

What Undercode Say:

This coordinated messaging between Microsoft and Asus reveals a clear industry direction: AI is the next frontier, and vendors want you to buy in now. But the real question is whether it’s worth the price—and hype.

Let’s break it down. Microsoft’s decision to end Windows 10 support isn’t new, but by partnering with OEMs like Asus to promote expensive Copilot+ PCs, they’re trying to create a sense of urgency. Yet, Copilot as it exists today is largely optional. Most users access it via web, meaning that even older machines can tap into AI assistance without a new device.

The marketing emphasizes productivity gains—summarizing text, generating images, recalling activity—but these are features you’re not likely to need at a hardware level unless your workflow revolves around high-volume AI tasks. The average user doesn’t require an NPU, especially when the performance uplift is negligible in most daily scenarios.

Copilot+ PCs are priced significantly higher than their non-AI counterparts. That poses a real barrier, especially for educational institutions, small businesses, and home users. While Microsoft’s Extended Security Updates program provides a lifeline, it’s not free, and it’s limited to just three years—another pressure tactic.

What Asus

It’s also important to consider the rate of AI adoption. Most users are still exploring what AI means in the context of desktop computing. Microsoft is betting big on future potential, not current usage. Until AI features become indispensable—and significantly better than cloud-based tools—there’s little motivation for the average consumer to make the leap.

This isn’t to say that Copilot+ PCs are a bad idea. On the contrary, they’re forward-looking and well-suited for users who are deeply embedded in creative or technical workflows. But for the general public, it feels premature. Asus’ endorsement is more about aligning with Microsoft’s roadmap than meeting real user demand.

In conclusion, this push feels more like a strategic sales cycle than a technological necessity. The smart move for most users is to wait, watch how Copilot evolves, and only invest when the value clearly outweighs the cost.

Fact Checker Results: ✅

Windows 10 will stop receiving updates after October 14, 2025
Copilot+ PCs require new hardware with NPUs, but most features remain accessible via browser
Asus’ Copilot+ lineup is valid, but largely aimed at high-end use cases only đŸ§ đŸ’»đŸ’°

Prediction:

As Microsoft accelerates its AI vision and hardware partners like Asus double down on premium devices, Copilot+ PCs will likely remain niche through 2025. Most users will stick to regular Windows 11 PCs or explore alternatives like Linux. By 2026, if AI tools become more essential and local processing proves significantly beneficial, adoption may rise—but until then, expect a slow and cautious transition.

References:

Reported By: www.windowslatest.com
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