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Next-Gen AI Meets Sleek Portability: Introduction
Asus has taken a bold leap into the future of personal computing with the launch of four new AI-powered laptops under its Vivobook S Series in India. Specifically designed for students, professionals, and content creators, these devices boast powerful performance enhancements, premium lightweight designs, and cutting-edge AI integrations aimed at redefining user experience.
This launch also sets the tone for a new era of intelligent productivity, with features like long-lasting battery life, intuitive input systems, and dedicated AI Copilot keys that enhance workflow efficiency. Asusās move signals not just a product upgradeābut a strategic shift toward AI-first computing, catering to India’s rapidly growing demand for smarter, sleeker, and more powerful laptops.
š” the Original (30 lines)
Asus has launched four new laptops under its Vivobook S series in India, combining AI-powered features with lightweight and stylish form factors. The models are:
Vivobook S14 (S3407QA) ā ā¹74,990
Vivobook S14 (S3407CA) ā ā¹80,990
Vivobook S16 OLED (S3607CA) ā ā¹82,990
Vivobook S16 (S3607VA) ā ā¹69,990
These laptops are designed for diverse user groups including students, creators, and working professionals. All models offer metal sandwich construction, backlit ErgoSense keyboards, Dolby Atmos sound, Copilot keys, gesture-friendly touchpads, and AI-enhanced processors.
The flagship model, S3407QA, features Qualcommās Snapdragon X processor and an impressive 45 TOPS NPU for AI-specific tasks. Itās labeled a Copilot+ PC, with an astounding 30.5-hour battery and a 14-inch 2.5K display offering 100% sRGB.
On the Intel side, models like the S3407CA and S3607CA are powered by Intel Core Ultra 7 255H chips, offering up to 20 hours of battery and equipped with AI Boost NPU technology.
The larger 16-inch models provide more screen real estate while maintaining portability. The S3607CA also offers an OLED FHD+ panel with an 89% screen-to-body ratio. All laptops meet military-grade durability, and feature Windows Hello-enabled FHD IR cameras with physical privacy shutters.
Connectivity is robust, with USB 4.0 support (on Snapdragon models), and every laptop comes bundled with Microsoft Office Home 2024 (lifetime) and 100GB of OneDrive storage for a year. The devices are now available via Asusās online and offline retail channels.
Additionally, Asus announced its upcoming āYour Vibe. Your Tribeā campaign to launch new color variants in the near future.
š§ What Undercode Say: Analysis & Insight (40 lines)
The latest Vivobook S lineup reflects Asusās growing investment in AI-centric hardware, a trend increasingly visible in the global PC market. With Qualcomm and Intel both doubling down on NPUs (Neural Processing Units), this generation of laptops is not just about speed or aestheticsāitās about enabling intelligent experiences.
Why it matters:
The Snapdragon X chip with a 45 TOPS NPU in the S3407QA is particularly significant. For comparison, Appleās M3 chips deliver around 18ā38 TOPS depending on the configuration. Asusās move to offer this in a ā¹75,000 price range is aggressive and potentially game-changing.
These laptops, especially the Copilot+ PCs, are positioned to leverage Windows 11 AI features more effectively, offering contextual suggestions, automation, and real-time AI tasks like transcription or image editing.
30.5 hours of battery life (S3407QA) is not just impressiveāit pushes the boundaries of what we expect from modern ultrabooks.
From a design perspective, the military-grade durability, metal chassis, and high screen-to-body ratios indicate that Asus is serious about premium finishes. Yet, the pricing remains competitive, a deliberate strategy to make AI accessibility mainstream.
One area thatās particularly promising is the Copilot key integrationāa direct hardware tie-in to Microsoftās AI assistant. This is crucial as software-hardware synergy will define the next phase of PC evolution.
On the software bundle side, lifetime Office 2024 and a year of cloud storage add real value, especially for students and professionals looking for a plug-and-play setup.
Finally, the āYour Vibe. Your Tribeā campaign hints at Asusās ambition to appeal to Gen Z users and creators by pushing personalization and lifestyle branding alongside specs.
In short, Asus isn’t just launching laptopsāthey’re launching a new standard for AI-powered computing in India, positioning themselves to compete with giants like Apple, Dell, and Lenovo.
š Fact Checker Results
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Claim: S3407QA delivers 30.5 hours of battery life ā Verified via Asus official specifications.
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Claim: Models include Copilot+ PC compatibility ā Confirmed for Snapdragon X variant.
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Claim: Intel Ultra 7 255H has AI Boost NPU ā Verified through Intel Ark database.
š Prediction: Where This AI Laptop Trend is Headed
With Asus pioneering affordable AI PCs, the Indian laptop market is poised for rapid evolution in 2025. Expect:
Major competitors (HP, Lenovo, Dell) to follow with AI-first laptops under ā¹80K.
Copilot integration to become a standard across mid-to-premium PCs.
Students and professionals to drive demand for longer battery and AI-enhanced multitasking.
Asus may introduce more OLED options and gaming-centric AI Vivobooks as part of future iterations.
Asus has clearly fired the first salvo in what could be a transformative year for AI-powered consumer laptops.
References:
Reported By: timesofindia.indiatimes.com
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