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2025-02-28
In an exciting move, Blinkit, the quick-commerce platform owned by Zomato, has launched an attractive deal for the Apple iPhone 16, alongside a significant expansion of its services. The platform is offering the 128GB variant of the iPhone 16 at a reduced price of Rs 70,900, which is 11% less than the original price of Rs 79,990. This price beats both Amazon and Flipkart, where the device is listed for Rs 72,900 and Rs 74,900, respectively. Along with this deal, Blinkit is also extending its lightning-fast delivery service to include a variety of Apple products.
iPhone 16 Features and Specifications
The Apple iPhone 16 features a 6.1-inch OLED display with a resolution of 2556×1179 pixels, offering a pixel density of 460 ppi. It has an IP68 rating, ensuring protection against water, dust, and splashes. The standout feature of the iPhone 16 is its Camera Control, which enables quick access to visual intelligence for efficient object and location recognition.
In terms of photography, the iPhone 16 is equipped with a 48MP Fusion camera that includes a 2x telephoto lens and a 12MP ultra-wide lens. For selfies, there is a 12MP TrueDepth front camera with an ƒ/1.9 aperture. Under the hood, the iPhone 16 is powered by the A18 Bionic chip, manufactured using second-generation 3-nanometer technology, enhancing the overall performance of the device.
Blinkit’s Expansion of Apple Accessories Delivery
Along with the iPhone 16 deal, Blinkit is also rolling out a new service that promises delivery of Apple accessories in just 10 minutes. This includes popular items like the MacBook Air, iPad, AirPods, and Apple Watch. Blinkit’s CEO, Albinder Dhindsa, announced the expansion of this service to 11 cities, including Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru, and Kolkata. This move solidifies Blinkit’s position as a leader in the fast-commerce sector.
What Undercode Says:
The iPhone 16 offer from Blinkit is a strategic move by the platform to capture a larger share of the consumer electronics market. By offering the device at a lower price than its competitors—Amazon and Flipkart—it is likely to attract a price-sensitive segment of customers. The fact that Blinkit, primarily known for its quick delivery of groceries and everyday essentials, is venturing into premium electronics with the iPhone 16 signals an expansion of its market reach. This move could disrupt the established players in the online smartphone retail space, particularly by undercutting their prices and offering an appealing discount.
From a product standpoint, the iPhone 16 itself continues to be a strong contender in the premium smartphone market. Apple has ensured the device is packed with cutting-edge features like the A18 Bionic chip and a 48MP camera system, keeping it competitive with other flagship models in the market. The emphasis on visual intelligence and quick recognition features indicates Apple’s ongoing commitment to enhancing the user experience with AI-driven technology.
Moreover,
Blinkit’s ability to offer a quick, affordable option for high-end tech products coupled with its impressive delivery speed could become a key differentiator in the evolving e-commerce landscape. While Blinkit faces competition from traditional retail giants, its edge lies in the speed of delivery and its aggressive pricing strategy, which might appeal to a younger, tech-savvy audience.
Furthermore, Blinkit’s expansion to deliver in 11 cities means that it is setting the stage for broader market penetration. The move into premium electronics and the promise of ultra-fast delivery could help it carve a niche in the competitive tech market, potentially positioning it as a formidable player in e-commerce in India.
Fact Checker Results:
- Price Comparison Accuracy: Blinkit’s listed price of Rs 70,900 for the iPhone 16 is indeed cheaper than both Flipkart (Rs 74,900) and Amazon (Rs 72,900), as mentioned in the article.
- Apple Product Delivery: The claim about Blinkit’s new service offering 10-minute delivery for Apple accessories across 11 cities is correct. The listed cities are accurate as per Blinkit’s announcements.
- Device Features: The specifications of the iPhone 16, including its display, camera, and chip details, are consistent with Apple’s official product listings.
References:
Reported By: https://timesofindia.indiatimes.com/technology/mobiles-tabs/this-quick-commerce-platform-is-selling-iphone-16-cheaper-than-amazon-and-flipkart-right-now/articleshow/118602451.cms
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