Chrome will display ads on the start page whenever a new tab is opened

Friday, October 23, 2020, 20:44 GMT

The Google Chrome browser’s home page could be loaded with advertisements in the immediate future. In any case, at the moment, such a function is being evaluated and you can freely disable it for now.

Main-based ads:

Advertisements for products and services in the Chrome web browser can soon appear on the start tab. The Techdows portal writes that Google is working on the corresponding feature. Users of Canary, an unofficial variant of Chrome, currently have it open.

In Chrome, the beginning page is typically the first thing a browser user sees when it is opened. Furthermore, any time you create another blank tab, it is shown.

The start page may include a search bar, a shortcut symbol for recently visited websites, a Google Account Control Panel, as well as a so-called doodle-a kind of postcard that appears on the search engine’s main page on the occasion of a big event.

By pressing the ‘Metadata’ button (letter ‘i’ within the circle in the upper-right corner of the advertisement section – the so-called card), you will see a message indicating that the material is focused on the behavior of the user in Google services ( By pressing ‘x’ the ad section would be shielded from the eyes of the user.

Just in experimental construction so far,
At present, this functionality is only possible in the Canary experimental structure. The NTP Modules and NTP Shopping Task Module flags are responsible for triggering these flags. You need to pick the ‘Allowed-False Data’ value for the above and restart the window in order to see the feature in operation.

After that, on the start tab, advertisements for office chairs can be seen, Techdows says. Judging by the name of the option – ‘False Info’ – the choice of ads deals is also based not on actual consumer data, but on info gathered exclusively for research by Google specialists.

Not a single publicity:

In addition to promotional cards, several other experimental options for filling the Chrome start page workspace were found by Techdows.

The NTP Kaleidoscope Module and the NTP Recipe Tasks Module are among the flags next to the NTP Shopping Task Module. It can be expected that the latter of them would provide different options for culinary recipes on the start list, for instance, after activation.

Not the first time around,
By the way, Chrome is also using the home page as an advertisement forum, notes Techdows, but only for its own goods. In the 79th edition of the browser, which was launched in December 2019, the corresponding functionality appeared. Typically, ads of this kind does not take up much room and is served in the form of text placed at the very bottom of the browser window workspace.

Mozilla Firefox, another common browser, also provides home page ads to users in certain countries for goods and supported content. In Firefox 59, which was released in Spring 2018, this feature appeared first.

Situation for the Browser Market

As of September 2020, Google Chrome remains the world’s most popular browser, with a market share exceeding 65 percent, according to the analyst resource Netmarketshare. Second position is Apple Safari (18.25 percent), with 3.39 percent of the top three closed by Mozilla Firefox.

The Edge and Internet Explorer browsers of Microsoft carry just over 5 percent in total (2.96 percent and 2.12 percent , respectively). Slightly inferior to Samsung’s patented browser Edge-with a measure of 2.53 percent.

With just 0.82 percent, the once famous Opera is now fulfilled. The domestic “Yandex Browser” accounts for 0.55% of the market.