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Empowering Partners for Greater Profitability and Success
CrowdStrike has unveiled a significant expansion of its Accelerate Partner Program, strengthening its commitment to driving partner-led growth in the cybersecurity landscape. With enhanced incentives, new training resources, and more flexible pricing models, the program aims to maximize partner profitability while simplifying security for customers. The key focus is on consolidating cybersecurity through the Falcon platform, ensuring that partners can offer high-value solutions in an increasingly complex market.
At the APJ Partner Symposium in Taipei, CrowdStrike emphasized how the updated Accelerate program is built to support service providers, resellers, ISVs, MSSPs, MSPs, and distributors by providing them with exclusive discounts, rebates, and streamlined engagement models. The of Falcon Flex licensing allows partners to adapt their cybersecurity offerings based on customer needs, making it easier to deliver cost-efficient, scalable, and effective security solutions.
With cybersecurity becoming more mission-critical than everâespecially in an era of AI-driven threatsâCrowdStrikeâs modernized partner program aims to foster deeper collaboration, stronger margins, and a more dynamic go-to-market strategy.
Key Enhancements in the Accelerate Partner Program
1. A Unified Ecosystem for Cybersecurity Success
The program integrates various partner typesâfrom resellers to managed service providersâunder one scalable and predictable framework. CrowdStrikeâs Volume Incentive Rebates (VIR) and CrowdCard initiatives encourage deal origination, referrals, and service contributions, creating a clear path to mutual success.
2. Falcon Flex: A Game-Changer for Licensing
The new Falcon Flex licensing model provides on-demand access to CrowdStrikeâs full suite of cybersecurity solutions, allowing partners to customize their service offerings based on real-time customer needs. This level of flexibility is crucial for businesses looking to optimize their security investments.
3. Four Specialized Partner Tracks for Greater Clarity
CrowdStrike has introduced four distinct partner tracks, each designed to cater to different business models and growth strategies:
– Reseller Partner Program â Streamlined pricing and tiered incentives to enhance revenue generation.
– MSP Partner Program â Designed for managed security providers, offering automation, service benefits, and VIR incentives.
– Distribution Program â Standardized two-tier go-to-market execution with growth rebates for distributors.
– Technology Ecosystem Program â Enables integration partners to influence deals, fostering ecosystem-driven revenue opportunities.
4. Competitive Pricing and Margin Protection
The program includes automated discounts and ensures pricing parity between direct and indirect resellers, enabling partners to maintain strong profit margins without losing out on competitive deals.
5. Strategic Industry Collaboration
Industry leaders like Sekuro, Westcon-Comstor, and Zscaler have lauded the programâs transformative impact on the cybersecurity ecosystem. By recognizing partner contributions at every stage of the customer journey, CrowdStrike is setting a new standard for collaboration and customer success.
What Undercode Says: The Business Impact of CrowdStrikeâs Partner Strategy
1. A Win-Win Model for CrowdStrike and Partners
CrowdStrikeâs move towards a partner-first strategy signals a shift in the cybersecurity industry, where collaboration drives growth rather than competition. By consolidating services into a single, scalable framework, the company is positioning itself as the go-to choice for businesses looking to simplify their cybersecurity needs.
2. Addressing the Complexity of Cybersecurity Procurement
One of the biggest challenges in cybersecurity today is complexityâorganizations often struggle with vendor sprawl, redundant tools, and integration issues. CrowdStrikeâs Falcon platform consolidation strategy directly addresses this pain point by allowing businesses to streamline their security infrastructure while keeping costs predictable.
3. The Power of Flexible Licensing
The of Falcon Flex is a smart move. Instead of locking partners into rigid contracts, CrowdStrike is giving them the flexibility to scale their security investments based on demand. This model not only increases customer satisfaction but also enhances long-term partner relationships.
4. Strengthening Partner Loyalty with Incentives
The Volume Incentive Rebates (VIR) and CrowdCard programs ensure that partners are rewarded for their contributions, whether through deal origination, referrals, or service delivery. This creates a strong incentive for partners to remain within the CrowdStrike ecosystem, rather than looking for alternative cybersecurity vendors.
5. Competitive Pricing as a Key Differentiator
By standardizing pricing across direct and indirect resellers, CrowdStrike is effectively eliminating pricing conflictsâa common frustration among partners in the cybersecurity space. This move protects partner margins and fosters long-term trust and collaboration.
6. Impact on the Broader Cybersecurity Landscape
With AI-driven threats on the rise, businesses are increasingly seeking integrated, AI-powered cybersecurity solutions. CrowdStrikeâs approachâcombining cloud-native security with AI-driven threat detectionâpositions it as a leader in the next generation of cybersecurity solutions. The Accelerate programâs structured partner tracks ensure that partners can effectively deliver these solutions to their customers.
7. Future Growth Opportunities
Looking ahead, the Accelerate programâs success will depend on its ability to scale alongside the evolving cybersecurity landscape. As cyber threats become more sophisticated, the programâs continuous innovation in tools, incentives, and automation will be key to maintaining its competitive edge.
Fact Checker Results
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Falcon Flex licensing provides real-time scalability, ensuring partners can adjust their security solutions on demand.
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Pricing parity between direct and indirect resellers protects partner margins and fosters fair competition.
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The programâs structured partner tracks offer clear incentives and automation, simplifying engagement and boosting profitability.
CrowdStrikeâs expanded Accelerate Partner Program represents a strategic shift towards a more collaborative, profitable, and scalable cybersecurity ecosystem. By prioritizing flexibility, automation, and partner profitability, the company is solidifying its position as a cybersecurity leader in 2025 and beyond.
References:
Reported By: https://www.crowdstrike.com/en-us/press-releases/crowdstrike-fuels-partner-growth-profitability-expanded-accelerate-partner-program/
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