Cybercriminals Masquerade as Trusted Business Apps: A Rising Threat for SMBs

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Growing Danger for Small Businesses in the Digital Age

In 2025, cyberattacks targeting small and medium-sized businesses (SMBs) have entered a dangerous new phase. Cybercriminals are now hiding malware and phishing campaigns behind the masks of trusted business applications like ChatGPT, Cisco AnyConnect, Google Meet, Microsoft Teams, and even Zoom. This shift reflects a major escalation in how sophisticated and deceptive cyber threats have become, especially as attackers exploit both artificial intelligence and the digital transformation of work environments. Research from Kaspersky Lab uncovers how these criminals manipulate the tools SMBs rely on daily, turning them into Trojan horses for data theft, system infiltration, and business disruption.

Surge in Malicious Impersonations and AI-Powered Threats

Cyber Threats Taking Advantage of Popular Business Tools

Between January and April 2025, approximately 8,500 SMB users were exposed to malware and potentially unwanted programs disguised as well-known collaboration tools, according to Kaspersky Security Network. A staggering 115% increase was recorded in malicious files impersonating ChatGPT, highlighting how the popularity of AI applications is becoming a double-edged sword. With new AI models like DeepSeek entering the market, cybercriminals are wasting no time exploiting them, launching malware variants under these emerging names within weeks of their release.

Zoom, Teams, and Google Meet Become Prime Targets

Zoom remained the top impersonated platform, accounting for 41% of all detected malicious files — a sharp 14-point rise from 2024. Microsoft Teams and Google Drive were not far behind, also seeing increased impersonation rates. This shift reflects how essential these tools have become in a remote-first world, making them attractive gateways for cyberattacks.

Attack Vectors: From Downloaders to Trojan Malware

Attackers mainly rely on three types of malicious software: downloaders, Trojans, and adware. Downloaders, although not dangerous by themselves, often serve as gateways to install more harmful malware. Trojans pose serious risks, allowing hackers to steal data, alter files, and disrupt systems. Adware, which often arrives disguised within freeware, clutters systems with aggressive ads and browser redirects.

Other threats on the rise include Trojan-Downloaders, backdoors, HackTools, and Trojan-PSW (Password Stealing Ware). Many of these threats are distributed via fake websites pretending to be legitimate vendors of remote access tools or 3D modeling software.

Social Engineering Is Sharpening Its Blade

Hackers aren’t just relying on tech — they’re mastering psychological tactics too. Sophisticated phishing schemes mimic the login pages of trusted services to trick victims into handing over credentials or authorizing money transfers. Some recent examples include fake Google Ads account offers and fraudulent banking websites targeting small businesses with fake loan opportunities.

Classic scams like the “Nigerian prince” scheme are still alive and kicking, but they’ve evolved. SMBs are now being bombarded with spam offering services like bulk company data and shady “reputation management,” often customized to appeal directly to small businesses.

Cybersecurity Recommendations for SMBs

To stay safe, experts urge SMBs to deploy advanced endpoint security, spam filters, and multifactor authentication. Staff training is key: even the best tools fail without informed users. Businesses should also use only official websites for downloading software and maintain strict access controls. Backing up data regularly, enforcing cybersecurity guidelines, and staying alert to AI-powered threats are now non-negotiable.

What Undercode Say:

SMBs Are the New Bullseye

The digital battlefield has expanded, and small businesses are now directly in the line of fire. The evolution of cyberattacks from basic phishing emails to complex impersonation of AI tools marks a dramatic shift in cybercrime strategy. By leveraging the credibility of mainstream platforms like ChatGPT, attackers increase their success rates — especially with users who don’t question what looks familiar.

Trust Has Become a Liability

In the past, brand familiarity offered a sense of safety. Today, that trust is being turned against users. Criminals are deliberately targeting well-known software, knowing that SMB employees will be more likely to interact with these platforms without second-guessing their legitimacy. The increased impersonation of platforms like Zoom and Microsoft Teams points to a broader strategy: exploit what users trust most.

The Rise of AI as a Double Agent

The integration of artificial intelligence into everyday workflows is no longer a novelty — it’s a necessity. However, this reliance on AI also introduces a dangerous paradox. As AI models become more advanced, so too do the attackers using them. DeepSeek-themed malware surfacing just days after the model’s release shows how rapidly threat actors adapt. These AI-powered threats can mimic human interactions, making detection even harder.

Remote Work Fuels the Fire

With remote and hybrid work structures now the norm, collaboration tools have become central to operations. The constant communication, file sharing, and login activity on these platforms provide a fertile ground for cyberattacks. Employees are often under pressure and distracted, making them more susceptible to clicking malicious links or downloading spoofed software updates.

Technical Deception Meets Psychological Manipulation

Cybercriminals are not just coding experts — they’re behavioral engineers. Social engineering tactics are evolving to the point where even cautious users can be fooled. The personalization of scams (e.g., fake bank loans targeted at small business owners) makes them even more effective. And with generative AI, attackers can now create tailored, convincing emails at scale.

Attackers Are Scaling Up Like Startups

Modern cybercrime operations are highly organized. Some groups function almost like businesses themselves, with hierarchies, R\&D teams, and even customer support for their malicious software. SMBs, often lacking dedicated IT departments, are easy prey for these well-equipped adversaries.

Layered Defense is Not Optional

Defense against such multifaceted threats requires a layered approach. Antivirus software alone won’t cut it. SMBs need endpoint protection, regular system updates, strong authentication practices, and employee education. Cyber hygiene should be treated with the same seriousness as financial accounting.

SMBs Must Evolve or Be Left Behind

In many cases, SMBs still lag behind in adopting strong cybersecurity frameworks. This gap is precisely what attackers exploit. While enterprises have the resources to recover from breaches, small businesses often face existential threats when compromised. It’s no longer a matter of “if” but “when” an attack will happen.

🔍 Fact Checker Results:

✅ ChatGPT impersonation attacks rose by 115% in 2025
✅ Zoom-themed malware accounted for 41% of detected threats
✅ DeepSeek malware emerged almost instantly after its release

📊 Prediction:

🔮 Cybercriminals will increasingly use AI-generated content to refine phishing messages, making them indistinguishable from legitimate communications.
🔐 SMBs that fail to invest in proactive security strategies will become primary targets in the next wave of cyberattacks.
📈 Expect a surge in malware disguised as newly released AI tools throughout the rest of 2025 and beyond.

References:

Reported By: cyberpress.org
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