Fuji Media HD transfers “Cecile” brand mail order business, Nifty takes over

Fuji Media Holdings (Fuji Media HD), the Fuji Television Group’s certified mail order holding firm, held a board meeting on 26 November 2020 at a board meeting held by its merged affiliate, Dinos Cecile, and its subsidiaries.

16:50 GMT, Thursday, November 26, 2020

The firm announced that it has agreed to move its mail-order market to Nifty under the name “Cecile”.

Dinos Cecile will take over the Cecile corporation from a recently formed wholly-owned subsidiary and move to Nifty all of the new company’s issued shares. A share swap deal between Dinos Cecile and Nifty was signed on November 26, 2020. The date of completion of the sale of shares is set for March 1, 2021.

The Cecile company of Dinos Cecile sells by mail order by catalogs and EC (electronic commerce). Nifty has Nojima, which runs a home appliance retail store, as its parent corporation, in addition to developing the Internet access market and web service business.

Fuji Media HD has agreed to carry out this deal, judging that by entering Nifty and using its know-how and expertise, it is possible to further improve the valuation of the Cecile company.