Google buried its music service but offered an alternative

Google shut down Play Music entirely, which it released in 2011. With about 10 times less paying users than Spotify and four times less than Apple Music, it lost the market. Google will delete all users’ music library on January 1, 2021, and it can be moved to YouTube Music, the successor to Play Music, before then.

10:11 GMT, Friday, December 4, 2020

Minus one service from Google
Finally, Internet giant Google shut down the Play Music app. It stopped operating for consumers worldwide, having lived, in general, a little over nine years, as the profile portal 9to5Google writes.

You will no longer be able to access Play Music from a device, tablet or smartphone browser or via a proprietary mobile app. Trying to do that would result in the presence on the screen of “Google Play Music is no longer available.”

The rejection by Google of Play Music is determined by the fact that the organization has another music service, YouTube Music, which emerged in several countries, including Russia, in the spring of 2018. In mid-November 2011, the Play Music original went online.

Month for data savings

Formally, it will last about a month to play music, but it will function in the most minimal mode. Users are unable to browse music albums, playlists, none – only the previously accumulated music collection can be handled.

There are relatively few choices – you can either upload all of your tracks to YouTube Music using the utility built into this service by the end of December 2020, or save them to your computer, but all of these options will become inaccessible as of January 1, 2020, and the entire music library will be deleted.

You can speed up this process and select the option to uninstall your Play Music account automatically if it no longer needs the list of tracks and interests accumulated over the years. In this situation, it would be possible to start using YouTube Music or some other music app, such as Spotify, “from a clean playlist,” which has been running in Russia since July 2020.

Gradual service goodbye

In early August 2020, Google announced plans for the cessation of Play Audio. Its closing was gradual and started in September 2020, when South African and New Zealand people lost access to it.

Google’s next move against this target was to uninstall the Windows 10 operating system program Google Play Music Manager . It was used to handle all Google Play Music updates, but a message about the unavailability of this material was seen in its window instead.
Google started shutting down Play Music in all regions of the world from the end of October 2020 onwards. Music streaming was halted, access to the general music library was closed, only the option to upload data to YouTube Music was possible, even though Google did not name the date of its final deletion. Now we know that on January 1, 2021, Play Music will inevitably fall into oblivion.

Possible explanation for closure

The rejection of Play Music may be the product not just of the appearance in the Google environment of a new music service. It is likely that the low popularity of the company was reflected in the acceptance of such a decision compared with rivals.

Play Music has managed to attract over 15 million paid subscribers over the nine years of its lifetime. This is quite a number on the one hand, but on the other hand, in June 2019, Apple had over 60 million (Apple does not disclose later statistics). This number is 144 million for Spotify in the third quarter of 2020, but it has obtained these figures in 14 years of life (the service was launched in 2006).

What’s Music for YouTube

As a consequence of the rebranding of YouTube Red, a paying service, YouTube Music, the successor to Google Play Music, was created in late May 2018. It was renamed YouTube Premium and spun off by YouTube Music and became the current stand-alone initiative of Google.