Google is stuck in the quagmire of an anti-monopoly case and is still going its own way?

Sunday, November 1, 2020, 12:31  GMT

November 1, Microsoft has a remarkable similarity to the company’s case , the U.S. Department of Justice over Google’s antitrust lawsuit against the U.S. government 20 years earlier. Maybe it’s a lesson learned. Back then, Google appears to be seeking to take the wrong direction of Microsoft, so it alerts workers not to be disturbed by the antitrust lawsuit.

It is widely accepted that the 1998 litigation and the hostile reaction from Microsoft hindered the growth of the tech giant and provided a foothold to emerging stars such as Google. Though Microsoft avoided separating at the time , the company’s years of civic and judicial oversight inevitably created frustrating use.

Google understands this well. Google CEO Sundar Pichai and senior legal counsel Kent Walker have recently submitted internal updates to the company’s staff in terms of Google’s ongoing antitrust inquiries and litigation proceedings by the US government and Congress. The memo needs workers to be cool, not be distracted, and continue to function.

“It is crucial not to be overwhelmed by this phase of litigation, including not speculating internally or publicly about legal problems.” In a memo dated October 20, Walker wrote, “Our priority should be stated. The thing that has always been very important is to deliver great goods and services.”

Other facts indicates that the antitrust lawsuit did not appear to obstruct Google, and that it was still not afraid and behaved according to its own plan. The firm is, for example, advancing a massive but divisive merger and continues to expand its search relationship, which is the cornerstone of the competition case against Google by the regulator.

In order to make the search engine the default option for smartphones and other hardware gadgets and software, the US government charges Google of investing billions of dollars on equipment dealers and other businesses per year. This conduct in the search industry has consolidated Google’s hegemony. This accusation is close to the antitrust lawsuit against Microsoft by the US government. The US government said Microsoft had signed an agreement with device manufacturers to set its browser as the default app mode, thus unlawfully hindering competition from the industry. Yet Google claims that users can quickly cancel the default settings of the Google search engine on mobile phones. Since it is the best, customers prefer Google.

Microsoft executives were originally greedy in the Microsoft antitrust case and misled the court. The e-mails released by the prosecutor showed, however, that Microsoft executives had introduced several steps to block rivals. The details uncovered by these emails contradicted Microsoft executives’ testimonies in court, which further harmed the credibility and standing of Microsoft. The testimony of Bill Gates (Bill Gates), then chief executive of Microsoft, was evasive, and the reputation of the company was seriously weakened for a while after the truth of anti-competitive conduct was revealed.

Brad Smith, Chief Legal Officer of Microsoft, said in 2018 that the distraction from responding to public antitrust litigation might lead the company to skip new technologies, such as online search.

The lessons learnt from the Microsoft antitrust case was understood by Google CEO Pichai. “He told the company ‘s workers in a memo after the U.S. government lodged a lawsuit about Google’s antitrust claims,” Try to do as you are doing. It’s nothing new for Google to be censored. “On Thursday, local time, he told investors at the company’s third-quarter earnings conference call,” The focus of our company is still to create a search app that is enjoyed and respected by customers.

The firm had revealed that it will buy Smartwatch producer Fitbit for $2.1 billion at the end of 2019, when the US Department of Justice stepped up its Google probe. Any advocacy advocates and rivals campaigned this year about Google’s entrance into the market for health data and supplies. Google is already pushing to end this deal, though.

Furthermore, Google has already signed several recent paying search default configuration arrangements, contrary to the US government’s antitrust claims. Those offers are much more exclusive and are evidently anti-competitive behaviour. The Department of Justice has claimed that for years , Google has advised workers to stop writing emails and text messages, so email and text messages will then be used to show that Google is a monopoly corporation.

Microsoft has learnt a lesson from Google. This is to carefully pick the words to escape regulatory criticism. “In the Google antitrust case, a lawyer representing the U.S. government said.” “For example, I once told Google’s chief economist the workers of the company that you should be cautious about what you mean in public and private areas to stop using” cut off the air supply “and similar terms. It is said that a Microsoft executive used” cut off the air supply “to explain the wording of the role of Netscape.”

Google even instructed staff not to use such terms, such as ‘suppress’, ‘stop’, ‘harm’ or ‘prevent’ competition, according to the Google antitrust complaint, so these words could be required in the future for antitrust examination.

At a conference in Seattle recently, Gates commented on Microsoft’s antitrust case. He said that a number of attempts have been made by internet companies like Google to escape antitrust proceedings.

Gates said, “I guess I didn’t know the value of establishing partnerships in Washington was the greatest mistake I made. Google has been one of Washington ‘s strongest corporate lobbyists for the last ten years, costing tens of millions. U.S. dollar finance is structured to appease U.S. policymakers and lawmakers.”

The vigorous testimony of Gates during Microsoft’s antitrust case also coincides with the latest congressional hearing of Google’s CEO Pichai. He insisted on a restrained tone every time Pichai was called, politely clarified the status of his organization, and always dealt skilfully with sharp questions.

Google did not shy away from the fact that it was the missteps of Microsoft that made it develop into the giant that it is today. Ironically, therefore, Gary Reback, the competition lawyer who has been hearing lawsuits against Microsoft and Google for several years, said, “If the government had not taken antitrust measures against Microsoft, Google would not have become a monopolist.” This reincarnation is here.

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