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Google’s Plan for Chrome 2025: The End of Ad Blockers as We Know Them?

Copyright & Fact Checker 9 October 2024

Google Chrome, the world’s most popular web browser, is undergoing a significant change that has many users concerned. Starting in 2025, Google plans to remove support for all ad blocker extensions that rely on the current Manifest V2 system, including the widely-used uBlock Origin. This move is part of Google’s transition to Manifest V3, a new extension platform that aims to improve security and performance.

What does this mean for users?

  • Weakened ad blocking: Manifest V3 significantly limits the capabilities of ad blockers. While some ad blocking will still be possible, it won’t be as effective as current solutions.
  • More ads: Users can expect to see more ads on websites they visit, as many popular ad blockers will be rendered ineffective.
  • Potential privacy concerns: Some users worry that Manifest V3 could give Google more control over what content is blocked, potentially leading to privacy implications.

Why is Google making this change?

Google claims that Manifest V3 is necessary to improve the security and performance of Chrome extensions. However, many users believe that the real reason is to protect Google’s advertising revenue, which is significantly impacted by ad blockers.

What are the alternatives?

  • Switching browsers: Users who rely heavily on ad blockers may consider switching to alternative browsers like Firefox or Brave, which have pledged to continue supporting powerful ad blocking extensions.
  • Using alternative ad blocking methods: Some developers are exploring alternative methods for blocking ads that may not be affected by Manifest V3.

The future of ad blocking on Chrome

The future of ad blocking on Chrome remains uncertain. While Manifest V3 will undoubtedly weaken the effectiveness of current ad blockers, it’s possible that new solutions will emerge. However, it’s also possible that users will have to accept a future where ads are a more prominent part of their online experience.

What do you think about Google’s plan to remove ad blocker support in Chrome? Let us know in the comments below.