At any point of the digital transition,…
On December 15, 2020, Hakuhodo DY Media Partners announced that it will begin providing an interactive dashboard that will track the success of TV and digital ads centrally.
“Tele Digi Live Monitoring” is the name of the dashboard. The assessment index data correlated with the positioning of both TV ads and digital advertisements can be centrally handled and displayed.
The algorithm developed by Hakuhodo DY Group is used to predict the arrival rate of the combined advertisement target for TV advertising and digital ads two days after advertising, based on the TV advertisement record data and digital advertisement record data for each advertiser. Management is becoming feasible.
Through updating the campaign strategies and promotions for TV advertisements and digital advertisements while testing the outcomes every day, marketers and advertising agencies will consistently and frequently enforce steps to optimize promotional effectiveness.
On December 1, 2020, Hakuhodo DY Media Partners unveiled the next-generation ‘AaaS’ model that will accomplish the digital transformation of the advertising media sector, and part of that is the provision of this interactive dashboard. In the future, we will continue to implement different services that enable TV and digital combined activity and provide them together with each advertisement company in the group.