How Microsoft advertises its products on Windows 10 without permission

Friday, October 16, 2020, 12:43 GMT

In Windows 10, web apps from Microsoft started to appear on their own. The modified Edge browser installs them secretly from the users, putting shortcuts to them in the Start menu along the way.

New Ads for Windows

The marketing of its software products has shifted to a new stage for Microsoft Corporation. Windows users have started talking about the presence of proprietary Microsoft software on their PCs that they have not installed.

Not the most popular programs in the start menu

According to the Windows Latest portal, without permission, Microsoft started installing Office web applications on Windows 10 PCs, not only installing them, but also putting shortcuts in the Start menu. Through her own browser, Edge, she wanted to advertise her goods in this way-the function of secretly downloading unwanted programs for many is sewn into its new version.

The new “feature” in the stable version of the browser is present, according to Windows Latest.

Windows Insider program participants most frequently complain about the presence of web applications on PCs and their shortcuts in the Start menu, but instances of similar Edge work have been reported among ordinary users.

The Russian Yandex corporation has also been caught using a similar distribution system for its goods.

The scenario is reversible.
There is no question that the modified Edge is responsible for the proliferation of web applications for Microsoft office. If you enter the edge:/apps path in the browser’s address bar, a list of applications installed through it will open up.

Microsoft did not comment on its recent efforts to attract users ‘ attention to its inventions at the time of publication without their permission. By not using Edge or by disabling its automatic updates beforehand, you can avoid spam from appearing in the Start and Program Lists.

If applications have emerged, then Microsoft always allows you to use regular OS software to manually delete them. They will be available in the “Control Panel” list of all installed programs in the “Programs and Features” menu or in the “Settings” menu, where you need to click on “Applications” and go to the sub-item “Applications and Features.”

What’s for Microsoft

The real reason for such active promotion by Microsoft of its office applications at the time of publication of the content, even by similar methods, has not been identified. In the meantime, the company aggressively encourages users to move to using their “Office” cloud, formerly known as Office 365, but changed to Microsoft 365 in 2020.

Microsoft web apps are still amenable to removal

This product is distributed on a subscription model – to use it, you need to pay a monthly subscription. Many large software companies, for example, Adobe, are switching to a subscription model. On the other hand, Microsoft also has regular Office suites that are billed as a one-time purchase.

This is evidenced by the numerous hints that appeared on the Internet in the summer of 2020 that Office 2019 will be the last “boxed” version of Office, and that in the future, the emphasis will be placed strictly on Microsoft 365. Microsoft hastened to allay these concerns at the end of September 2020. . said it is preparing to release a new version of Office with a perpetual license.

The updated package will be released in the second half of 2021 and, presumably, will be called Office 2021. What programs, in addition to traditional Word, Excel and PowerPoint, will be included in it is still unknown, as well as the total number of types of licenses for it.

It is also worth noting that Microsoft announced the development of only one boxed “Office”. It is possible that Office 2021 will become the last package of its programs with a perpetual license.

How Microsoft advertises its products on Windows 10

Throughout its five years of existence, Microsoft has been using Windows 10 as a forum to publicize its products. The OS was launched on July 29 , 2015, and Microsoft incorporated ads into one of its shell components as early as October 2015. In Build 10565, which was received by members of the Windows 10 Insider Preview Program, it appeared in the Start Menu. In the Windows Store, Start displays a connection to the recommended app.

Embedded advertisements turned up explicitly in Explorer in March 2017. The file manager started showing users an invitation to subscribe to the Microsoft 365 cloud office service. Microsoft was allowed to disable the showing of this commercial, but for this, the user had to take a variety of not entirely clear actions.

Microsoft started rolling out non-switchable ads on Windows 10 in late December 2019. It was incorporated into the Mail & Calendar app and Microsoft’s mobile mail app was marketed. Huge user discontent was triggered by the inability to uninstall this spam.

This is how Microsoft promotes its browser

Microsoft started marketing its Edge browser in February 2020 to users with a preference for other browsers. She tracked the browser was installed on the PC and suggested moving to the modified Edge by the “renegades,” the changed the proprietary EdgeHTML engine to Chromium in April 2019. For example , users of Firefox have seen a “Still using Firefox??” message. Microsoft Edge has arrived. Using Firefox still? Microsoft Edge has arrived. 

In March 2020, when Microsoft started delivering full-screen spam to users, ads on Windows 10 took it even further.

Microsoft Full Screen Ads