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Embracing the AI Revolution: A New Era for HR at Evinced
Artificial Intelligence isn’t just changing how companies operate — it’s redefining workplace culture, strategy, and human connection. At Evinced, a leader in AI-powered digital accessibility, this transformation is led by VP of HR Maya Blanc. In a compelling interview with CTech, Blanc shares how the company is navigating the AI era not merely as a technological transition, but as a holistic evolution that touches every layer of its operations and workforce.
Founded in 2018 and headquartered in Tel Aviv, Evinced operates with over 130 employees and has raised \$112 million to date. Specializing in AI-driven accessibility solutions, the company is in a hyper-growth phase, currently hiring for 15–20 roles.
Blanc describes the AI disruption as a “solid 10” out of 10 — an overwhelming force reshaping not only technical processes but also the cultural DNA of the organization. Rather than resist, Evinced embraces this wave with open arms, focusing on inclusion, innovation, and a commitment to responsible change.
In the HR domain, the impact has been profound. Tools like ChatGPT, SparkHire, and LinkedIn Recruiter (enhanced with AI) are now standard for recruitment and talent management. However, Evinced’s strategy extends beyond using AI as a tool — it’s about fostering a new mindset. HR is now an enabler of transformation, actively guiding teams through change management and ensuring cultural alignment across departments.
Interestingly, Evinced has avoided using AI as a means to cut staff. Instead, it leverages AI to amplify human capabilities. Whether it’s faster prototyping in R\&D or more targeted recruiting in HR, the emphasis remains on augmentation, not automation. This approach demands ongoing reskilling and collaboration across disciplines, something the HR team prioritizes through internal training and support systems.
The company is also navigating challenges: rapid scaling and the foundational shift toward AI-led development. Layered onto this is the added strain of regional security tensions, yet Evinced has remained resilient, reinforcing the value of empathy and agility within its organizational structure.
Looking forward to 2025 and beyond, Evinced anticipates continued growth. As demand for accessible, inclusive digital experiences grows globally, so does the company’s commitment to hiring top talent, especially in AI, data science, and engineering fields.
What Undercode Say: 🧠 Strategic Insights from the AI-HR Frontier
Evinced’s approach to integrating AI into human resource operations offers a textbook case of modern transformation management done right. From a business analytics standpoint, this shift isn’t merely about keeping up with tech trends — it’s about ensuring long-term organizational sustainability through adaptive leadership and cultural coherence.
1. Cultural Innovation Over Tech Imitation
Evinced has understood what many organizations miss: technology is only as impactful as the culture that adopts it. By positioning AI as a cultural catalyst rather than a standalone tool, HR has become a strategic player in shaping workforce behaviors, mindsets, and agility.
2. AI as an Augmentation Strategy
Many companies rush to reduce headcount under the guise of “efficiency.” Evinced, however, emphasizes augmentation — letting AI handle repetitive tasks while humans focus on creativity and complex problem-solving. This not only retains institutional knowledge but enhances employee morale and innovation.
3. HR as a Change Enabler
Traditionally administrative, HR at Evinced now drives change. Its proactive approach to training, reskilling, and psychological safety empowers employees to experiment and evolve with AI. That creates a resilient workforce able to adapt to both technological and socio-political shifts — such as the ongoing regional security issues.
4. Toolstack with Purpose
The company
5. Navigating Uncertainty with Confidence
Global market volatility and local security challenges haven’t derailed Evinced’s growth. Instead, their data-informed HR strategy and AI-driven agility provide the organization with a buffer against shocks. The decision to expand talent pools across global markets is a testament to the robustness of their model.
6. AI-Driven Development as Core Strategy
Rather than a peripheral project, AI development is now the strategic heart of Evinced’s operational engine. Cross-departmental collaboration ensures that AI isn’t siloed but integrated deeply, creating a synchronized and efficient organization.
7. Predictive Workforce Planning
The anticipation of growth in 2025–2026 is backed by trends in digital accessibility and AI ethics. Evinced is betting on a future where inclusivity isn’t optional — and they’re gearing up with strategic hires, especially in AI and engineering, to stay ahead of the curve.
Fact Checker Results ✅🔍
✔️ Cultural transformation through AI: Verified through
✔️ AI augmenting, not replacing jobs: Confirmed by internal shifts rather than downsizing.
✔️ Global expansion amid uncertainty: Supported by ongoing hiring and geographic scaling.
Prediction 🔮
By 2026, Evinced will likely emerge as one of the benchmark companies for AI-integrated HR and product development cultures. Its fusion of accessibility, technology, and responsible innovation positions it to influence not just digital products — but the way global enterprises build inclusive workplaces powered by AI. Expect other tech companies to follow its lead, adopting AI not just in their tech stacks, but in their cultural blueprints.
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Reported By: calcalistechcom_c87f801d9ffa08c69858539d
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