HR in the Age of AI: How HoneyBook is Adapting to the Future of Work

As artificial intelligence (AI) continues to evolve, many industries, including HR, are being reshaped by the emerging technologies that come with it. While some fear AI will replace human jobs, others see it as an opportunity to enhance productivity and creativity. HoneyBook, a leading company in the AI and fintech space, is navigating this AI revolution with a forward-thinking approach. Maya Wolkoon, the Head of People at HoneyBook, shares insights on how AI is being integrated into the company’s workforce management, recruitment, and employee development. Here’s a closer look at HoneyBook’s strategies for embracing AI and maintaining human connection in the workplace.

The Role of AI in Transforming HR at HoneyBook

HoneyBook, a prominent AI-powered platform, has long been focused on innovation, with the company’s headquarters in Tel Aviv and offices in the United States. The company’s mission is to empower teams to focus on meaningful work by using AI to take care of the repetitive, mundane tasks. According to Maya Wolkoon, the Head of People at HoneyBook, AI is not replacing human workers, but rather augmenting their abilities to become more productive and efficient. She emphasizes that while AI can assist in streamlining tasks, it cannot replicate the energy and creativity that humans bring to the workplace.

Wolkoon shares that in the last year, HoneyBook’s employees have creatively adapted AI tools to improve work quality while reducing manual tasks. These “A Players” have become even more exceptional, achieving greater success when empowered by AI, which has become an indispensable tool in many departments across the company.

The company’s AI adoption spans various HR tasks, from recruitment to employee management. One example includes the use of AI-driven tools such as Intercom’s Fin, which helps the support team handle routine customer inquiries, freeing up time for more complex tasks. In recruitment, AI tools are being used to help identify potential candidates more efficiently by matching job descriptions with suitable profiles, thereby improving the hiring process.

HoneyBook’s AI-powered meeting notetakers are another example of how AI has enhanced communication. These tools capture, organize, and share meeting notes across various offices, ensuring that no team member is left behind. For HoneyBook, the goal is not to replace human interaction, but to eliminate friction and create more space for meaningful collaboration.

What Undercode Says: Navigating the AI Revolution in HR

In the fast-evolving AI landscape, HoneyBook’s approach to HR reflects a nuanced understanding of AI’s potential. Rather than fearing AI’s impact, the company embraces it as a tool to enhance both employee productivity and the company’s culture. By automating repetitive tasks and streamlining workflows, HoneyBook has empowered its teams to focus on higher-value tasks that require human creativity and problem-solving.

One of the most common concerns surrounding AI in the workplace is its potential to displace human workers. However, Maya Wolkoon dispels this myth by highlighting that AI is not designed to replace human creativity or expertise. Instead, it complements human efforts by automating time-consuming, repetitive tasks. For example, in the R\&D and Data Engineering departments, AI tools like Cursor are used to accelerate coding, automate documentation, and create accurate data models, allowing employees to dedicate more time to problem-solving and innovation.

Similarly, in the Product and Design teams, AI is helping to inform early-stage product iterations by providing data-driven insights and AI-generated user profiles. While these AI tools enhance productivity, they are used in tandem with human insights, ensuring that the final products align with real customer needs and preferences.

HoneyBook’s approach emphasizes that AI should be viewed as a “force multiplier,” helping employees do their work more effectively and efficiently, without replacing the essential human connection that defines the company culture. This viewpoint is particularly relevant in today’s hybrid work environment, where maintaining connection and fostering trust across distributed teams is crucial.

Fact Checker Results: AI and Its Impact on HR

AI Augments, Not Replaces Jobs: As highlighted by HoneyBook, AI is not replacing human jobs. Instead, it helps employees by handling repetitive tasks, allowing them to focus on creative and strategic endeavors. 🤖
AI Adoption Improves Work Quality: Employees have embraced AI tools to enhance both the efficiency and quality of their work, particularly in areas like customer support and recruitment. 🧑‍💻
Human Connection Remains Core: Despite AI’s growing presence, HoneyBook emphasizes that human collaboration, creativity, and connection remain at the core of their company culture. 🤝

Prediction: The Future of AI in HR

Looking ahead to 2025-2026, it’s clear that AI will continue to play a significant role in reshaping HR functions, particularly in recruitment, employee development, and operational efficiency. However, the focus will remain on using AI to enhance human capabilities rather than replace them. Companies like HoneyBook will likely invest even more in AI tools that facilitate better decision-making, streamline workflows, and provide insights that drive innovation. In parallel, the emphasis will be on maintaining a balance between automation and human connection, ensuring that the workplace of the future remains collaborative, empathetic, and adaptable to the ever-changing demands of the global market.

By fostering a culture of learning and adaptability, companies will empower their teams to use AI as a tool for growth, creativity, and continuous improvement, while ensuring that they retain the essence of human interaction that defines successful, high-performing organizations.