Listen to this Post
2025-02-22
A New Era of On-Device AI in India
Croma and Qualcomm have joined forces to introduce India’s first-ever Snapdragon Experience Zone at Croma’s Juhu, Mumbai store. This initiative aims to provide customers with a firsthand experience of the power of Snapdragon processors, emphasizing the transformative role of on-device AI in enhancing smartphone performance, efficiency, and user experience.
The newly launched experience zone allows visitors to explore Qualcomm’s cutting-edge technology, interact with expert staff, and understand how AI-driven advancements can shape their digital interactions.
Shibashish Roy, CEO of Infiniti Retail Ltd (Croma), emphasized the significance of this partnership, highlighting how the experience zone will help customers truly see and feel the potential of on-device AI. Similarly, Savi Soin, Senior Vice President and India President of Qualcomm Technologies, stated that this collaboration aims to make AI technology more accessible and interactive for consumers.
This initiative is just the beginning, as Qualcomm and Croma plan to expand the Snapdragon Experience Zone across multiple stores in India. With this expansion, Indian consumers will have more opportunities to experience firsthand how next-generation AI-powered devices can revolutionize their everyday tech interactions.
What Undercode Says:
The launch of the Snapdragon Experience Zone marks a significant milestone in India’s tech landscape. This initiative reflects a broader industry shift toward on-device AI, a technology that is redefining how smartphones and connected devices operate.
Why On-Device AI Matters
Traditional AI applications rely heavily on cloud processing, but on-device AI brings intelligence directly to the user’s device. This means:
– Faster processing – AI-driven features, like voice recognition and image processing, work without delay.
– Enhanced security & privacy – Data stays on the device, reducing dependency on cloud storage.
– Power efficiency – AI optimizes battery consumption, leading to improved device longevity.
By showcasing this AI evolution, the Snapdragon Experience Zone allows consumers to interact with cutting-edge Snapdragon technology and understand how it impacts their everyday digital experience.
Impact on the Indian Market
India is one of the fastest-growing smartphone markets, and with brands increasingly adopting AI-driven features, this initiative positions Qualcomm and Croma at the forefront of the next wave of mobile innovation. Several key trends highlight why this move is critical:
1. Rising Demand for AI-Powered Devices
Indian consumers are increasingly looking for AI-enhanced smartphones that offer superior camera quality, voice assistants, and power efficiency. The Snapdragon Experience Zone educates them on these advancements, helping them make more informed choices.
2. Retail Experience Over Online Shopping
While online shopping dominates in many sectors, tech products often require hands-on experience before purchase. The in-store AI demonstrations provide tangible proof of Qualcomm’s innovations, something that online descriptions can’t replicate.
3. Bridging the Knowledge Gap
AI remains a buzzword for many consumers, but real-world applications are often unclear. Through this initiative, Qualcomm and Croma aim to demystify AI and showcase its everyday benefits—from AI-powered photography to intelligent battery management.
4. Future Expansion: A Strategic Move
The decision to expand the Snapdragon Experience Zone across India highlights Qualcomm’s strategy to establish a physical presence in a competitive market. As 5G adoption accelerates and AI-driven applications become mainstream, consumers will increasingly seek experiential retail to explore and understand these technologies firsthand.
The Road Ahead
This partnership between Qualcomm and Croma is more than just a retail collaboration—it signals the arrival of AI-powered innovation in Indian consumer tech. As Snapdragon-powered devices continue to evolve, this initiative will play a key role in educating, engaging, and influencing customers, shaping the future of AI integration in everyday technology.
With further expansions on the horizon, the Snapdragon Experience Zone is set to become a key touchpoint for Indian consumers, bridging the gap between cutting-edge technology and real-world applications.
References:
Reported By: https://timesofindia.indiatimes.com/technology/tech-news/qualcomm-unveils-indias-first-snapdragon-experience-zone-at-mumbais-croma-store/articleshow/118486034.cms
Extra Source Hub:
https://www.reddit.com
Wikipedia: https://www.wikipedia.org
Undercode AI
Image Source:
OpenAI: https://craiyon.com
Undercode AI DI v2
