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2024-12-17
2024 was a banner year for Infinix, a global tech brand on the rise. They solidified their position as a major player, not just launching innovative devices, but also forging impactful partnerships and community initiatives.
This shift is evident in their new tagline, “Get In Now,” which emphasizes immediate access to cutting-edge technology. Here’s a closer look at Infinix’s triumphs in 2024:
Powering Up Partnerships:
Infinix understands that progress thrives on collaboration. This year, they established strategic partnerships that empowered communities, ignited youth, and captured global attention.
Gaming Enthusiasts Rejoice: The PUBG Mobile Campus Championship (PMCC) provided a platform for Nigerian university students to showcase their gaming skills, competing for a hefty prize pool and a chance to attend the PMGC in London.
Beyond Entertainment: A partnership with UNESCO facilitated a two-day AI and robotics training workshop in Nigeria. This equipped educators and students with future-proof skills in coding, machine learning, and AI.
Championing Content Creators: Infinix sponsored The Future Awards
Celebrity Endorsements and Talent Collaborations:
Ayra Starr, known for her bold, vibrant energy, became the face of Infinix’s HOT Series, perfectly embodying its youthful and trendsetting spirit.
Community at Heart:
Infinix believes technology should empower. They made strides in education, women’s empowerment, and customer appreciation:
Tech for Education: The renovation of the ICT Student Resource Centre at the University of Ibadan provided students with access to modern tech tools and skills training.
Empowering Women: Their commitment to gender equity was evident in sponsoring 20 women for the WIMBIZ Mentorship Program.
Giving Back to Customers: Campaigns like “Win a Trip to Ivory Coast” and “Back-to-School Promo” rewarded customers with cash, appliances, and educational tools.
Innovation Steals the Show:
Infinix launched a series of smartphones and tablets that pushed the boundaries of design and functionality:
NOTE 40 Series: This series set a new standard for charging technology with features like 100W MultiSpeed FastCharge and Wireless MagCharge.
HOT 50 Series: This phone redefined style and performance, boasting the title of the world’s slimmest 3D-curved smartphone.
ZERO Flip:
Expanding the Ecosystem: Infinix launched the XWATCH series and Buds collection, offering smart wearables and premium audio experiences.
Awards and Global Recognition:
Infinix’s efforts were recognized on the global stage:
CES 2024: They were crowned “Most Innovative Mobile Phone Brand” for advancements in E-Color Shift Technology, AirCharge, and extreme battery efficiency.
Nigeria Technology Awards (NITA): They won “Leading Technology Brand of the Year” and “Most Outstanding Product of the Year.”
Fast Company: They were ranked as the 6th Most Innovative Company in Asia-Pacific, a testament to their commitment to fast charging, AI, and mobile technology.
What Undercode Says:
Infinix’s 2024 journey is impressive. They’ve moved beyond just hardware, forging partnerships that empower communities and fostering innovation across various tech spheres.
Here are some key takeaways:
Strategic Partnerships: Collaboration is key. Partnering with educational institutions, gaming platforms, and content creators allows them to reach new demographics and offer valuable opportunities.
Focus on Community: Giving back strengthens brand loyalty. Initiatives like the PMCC and educational workshops not only empower communities but also create brand advocates.
Innovation Beyond Specs: While fast-charging and high-resolution displays are crucial, Infinix understands that innovation goes beyond specs. They’re exploring areas like foldable displays and AI-powered features to stay ahead of the curve.
Looking ahead: With their 2024 momentum, Infinix is poised for an even more transformative 2025. Buckle up for cutting-edge devices, impactful partnerships, and a brand that actively shapes the future of technology.
References:
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