Instagram’s Quality Compromise: A Blow to Smaller Creators

2024-10-29

Instagram, the popular photo and video-sharing platform, has recently come under fire for a policy that prioritizes popular content over quality. In an Ask Me Anything session, head Adam Mosseri revealed that the platform may reduce the video quality of content that isn’t gaining significant traction.

What Undercode Says:

This move by Instagram highlights a growing trend among social media platforms: the prioritization of engagement and viewership over content quality. By reducing the quality of less-viewed videos, Instagram can save on bandwidth and storage costs. However, this decision has significant implications for smaller creators who may struggle to gain initial traction.

This strategy could create a self-fulfilling prophecy, where popular creators continue to dominate the platform while smaller creators are relegated to lower-quality content. This could further exacerbate the existing power imbalance between established and emerging creators.

Additionally, the decision could also impact the overall user experience. Lower-quality videos may be less enjoyable to watch, especially for users who rely on the platform for high-quality visual content.

It’s important to note that while this practice may be technically feasible, it raises ethical concerns about the platform’s commitment to its users and creators. By prioritizing engagement and cost-saving measures over content quality, Instagram risks alienating its user base and undermining the value of the platform as a creative outlet.

References:

Initially Reported By: 9to5mac.com
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