Israeli Business: A Pillar of National Resilience

2025-01-01

The 2025 Forecasts Conference saw Haim Gavrieli, Chairman of Tnuva, deliver a poignant address highlighting the critical role of the business sector in bolstering Israel’s national strength. Following the devastating October 7 attacks, which saw widespread loss of life, displacement, and ongoing trauma, Gavrieli emphasized the unwavering resilience of the Israeli people.

He shared moving stories of the Kissufim dairy farm, tragically impacted by the attacks, and the inspiring spirit of soldiers recovering at Sheba Medical Center’s “Returning to Life” rehabilitation unit. These narratives underscored the profound impact of the events on individuals and communities while showcasing the remarkable strength and optimism of the Israeli spirit.

A recent Tnuva survey conducted by the TNS Institute revealed a surprising finding: 60% of Israelis believe the business sector holds significant potential to strengthen the nation. This recognition, while unexpected, profoundly inspired Gavrieli. He emphasized that businesses must now actively define and fulfill their commitment to national resilience.

Tnuva itself has taken concrete steps, establishing a NIS 15 million Dairy Rehabilitation Assistance Fund to support farms affected by the October war. This initiative demonstrates the company’s dedication to ensuring food security and supporting the agricultural sector, even in the face of adversity.

Gavrieli stressed the importance of collaboration between the government, the business sector, and civil society in rebuilding the nation. He emphasized the crucial need for policymakers to implement confidence-building measures to foster the necessary economic growth.

Despite the uncertainty of the times, Gavrieli expressed unwavering faith in Israel’s collective strength. He concluded by emphasizing the responsibility of each individual to contribute to the nation’s recovery and the collective effort required to emerge stronger from this challenging period.

What Undercode Says:

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The Human Cost: The article poignantly underscores the profound human cost of the October 7 attacks, acknowledging the widespread grief, trauma, and displacement experienced by Israelis. This emphasis on the human element adds depth and emotional resonance to the discussion.

Unexpected Role of Business: The survey finding that 60% of Israelis see the business sector as a key contributor to national strength is a significant revelation. This recognition shifts the traditional narrative, highlighting the evolving role of businesses in society and their increasing responsibility to contribute to the broader well-being of the nation.

Beyond Profit:

Collaboration is Key: The emphasis on collaboration between the government, the business sector, and civil society is crucial. This multi-stakeholder approach is essential for effective and sustainable recovery, ensuring that the needs of all sectors of society are addressed.

A Call to Action:

This article provides valuable insights into the evolving role of businesses in society and their increasing responsibility to contribute to the well-being of the nation. By embracing their role in national resilience, businesses can not only contribute to the recovery process but also strengthen their own long-term sustainability and societal impact.