It’s hard to close APP ads, expert: giving consumers a chance to say no

Finally, the “smart TV startup advertisement” market civil public interest case that lasted for over a year came to fruition. The Jiangsu Consumer Protection Committee recently claimed to the court that the “one-click shutdown” feature supported by the judgment must be in place for the smart TV start-up commercial. TV commercials can actually be switched off, but with one click, some Smartphone ads can still not be turned off.

Personalized ads would be pushed by WeChat Moments, and there is no way to turn them off. Some applications often compel consumers, which is irritating, to “appreciate” ads that last tens of seconds before use.

The “App Advertising Consumer Rights Protection Evaluation Report (2020).” was issued by the Shanghai Consumer Rights Protection Committee on December 16. After 15 consecutive months of monitoring ads on 1,600 different types of smartphones, the Shanghai Municipal Consumer Protection Commission discovered that APP advertisements could not be switched off and customized advertising suggestions were made. Any Smartphone ads are also unlawfully accessed. Issues such as user records, installing fresh applications without consent from the user, etc.

To full ad suggestion, collect user details

Technical experts found out that most APP advertisements are effective push-type advertisements, and a large percentage of APP advertisements often use a backend bidding purchase mode, based on the assumption that a large volume of customer information is collected.

Now that there is technology for portraits and monitoring, you will decide what you want to purchase or guess what you want to buy.”Now that there are portrait and tracking technology, it is possible to know what you want to buy or guess what you want to buy.”

Industry analysts have said that there are several ways to obtain user data directly or indirectly and enhance user portraits. “Male, graduated from postgraduate, 40 years old, upper income, married, have a child, keep pets, etc.”Male, postgraduate graduate, 40 years of age, upper income, married, child, pets, etc.

The SDK (software development kit) embedded in the APP is also less visible. It is a plug-in that provides the APP with unique functionality or resources, such as publicity, billing, maps, etc. The value of the SDK is that when a developer wants to call a feature, he does not need to create it from scratch, but instead needs to use the SDK.

Experts explain that the data obtained by A and B can be submitted to this SDK because all applications A and B use the same advertisement SDK, and data exchange is automatically generated between A and B. The search history and use actions of the user on A can be mirrored on B.
“The draft of the “Personal Information Security Rule” proposes that users can be profiled and advertising can be pushed, but users have the right to know, control, and delete.”

According to the Advertising Rule, “if an advertisement is sent through electronic information, it shall clearly indicate the true identity and contact information of the sender and provide the recipient with a means of refusing to continue to receive it.” But an in-depth study of the advertisement behaviour of 600 users was carried out by the “App Advertising Consumer Rights Protection Evaluation Report (2020)” and found that 58 percent of the apps featured commercials, and 69.7 percent of the ads did not have a “close button”

Around the same time, a survey of 600 functions relevant to Smartphones showed that only 14.5 percent of APPs are able to locate personalized ads to suggest closing the entrance.

It is not so quick to turn the ad off to locate the locked entrance. The reporter passed “I-Settings-About WeChat-“WeChat Privacy Security Guidelines”-Tencent “Privacy Policy”-Advertising-About Advertising-How to Manage the Ads You See-Management-Personalization Recommended advertisements-login” under the guidance of experts, according to media sources, waited for more than 10 pages before closing the WeChat M M customized advertisement suggestion function. However, WeChat also reminded that after turning off this option, “you will still see ads, but the relevance will be reduced”; and the validity period for users who consciously want to toggle off tailored content suggestions is only 6 months. If you do not repeat the above operations, tailored ads would be suggested automatically by WeChat Moments.

Offer consumers an opportunity to say no,

As for the intent of the APP advertisement portal, He Yanzhe analyzed that this is linked to the free Internet market model in order not to allow users the ability to turn off advertising. Consumers have become accustomed to accessing free Internet information, but corporations do have to make a profit, and it is certainly a good way of promoting advertisement. When everybody slows down ads, it is not practical to maintain this business model.

Users will see a set of tags created by the system on Google, for example, based on personal interests, including educational history, family income, marital status, pets, etc., so that users can recognize the content that Google can drive. Google users may also opt to turn off a custom push with one click at the same time.

Is APP listening to our conversation? Technically possible and unnecessary for industrial use

Related experiences are had by many people in life. Whatever objects are included in a dialogue, subsequent ads will soon be sent. So many people ask why, or how could it be so true, the APP eavesdropped on our conversation?

He Yanzhe said that technically, APP eavesdropping is possible, so long as the cell phone’s recording authorization is switched on, the recording can be realized. The cell phone operating system, though, can set recording authorization switches and alerts, so that it is easy to locate, making the recording less easy to cover.

He Yanzhe said, for instance, if you walk into a Nike shop and notice that your Moments drives a Nike commercial, you think there’s a concern as to why many people have the illusion of APP eavesdropping on our conversations. But really, Nike may have pushed this ad to 1 billion Internet users worldwide, but it only happens that you’re in the shop.