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A New Era in Indian Home Entertainment Begins
India’s appetite for home entertainment has evolved rapidly in the age of digital streaming, yet the home projector market has long lagged behind—plagued by poor build quality, outdated operating systems, and lack of after-sales service. Lumio, a technology brand under Circuit House Technologies, aims to change that with the launch of two game-changing smart projectors: the Arc 5 and Arc 7. These devices are not just projectors—they’re a bold attempt to redefine immersive home viewing in a country increasingly consuming content on-demand. With aggressive pricing and a clear understanding of the Indian consumer, Lumio has made a strategic move to occupy the sweet spot between budget and premium segments.
Lumio Arc 5 & Arc 7: Key Features and Launch Details
Lumio recently introduced two new smart projectors designed to revitalize the stagnant mid-tier segment of India’s projector market. The Arc 5, priced at ₹19,999, and the Arc 7, at ₹34,999, address long-standing issues that have dissuaded Indian consumers from adopting projectors for home use. Historically, the Indian market has offered either substandard models below ₹12,000 or prohibitively expensive high-end units—leaving a quality gap in the ₹20,000–₹50,000 range. Lumio aims to fill this void.
Both models run on Google TV and come certified for Netflix and other popular streaming services, giving users access to over 400,000 titles across 10,000+ apps. This feature ensures that consumers get a seamless OTT experience without relying on clunky third-party devices.
The Arc 5 delivers 200 ANSI lumens, supports 100-inch projection, and weighs only 1.33 kg, making it highly portable. The Arc 7 is more powerful, offering 400 ANSI lumens and equipped with dual 8W stereo speakers enhanced with Dolby Audio, catering to users who want a brighter display and immersive audio.
Both projectors incorporate Lumio’s proprietary Arclight Engine, featuring dust-proof sealing, Full HD 1080p resolution, and HDR10 for vivid visuals. Smart features such as auto-keystone correction, obstacle avoidance, and instant autofocus—enabled by Time-of-Flight (ToF) sensors—streamline the setup process.
Importantly, all manufacturing is done in India, and devices are stress-tested against local environmental challenges like humidity, dust, and voltage fluctuations. Backed by 200+ service centers and a one-year warranty, Lumio is clearly emphasizing reliability and customer support.
The Arc 7 will be available from July 12 on Amazon.in, with a special Prime Day price of ₹29,999 from July 12–14. The Arc 5 is expected to hit the market later in late July.
What Undercode Say:
Lumio’s move is timely and strategic. With streaming services penetrating even tier-2 and tier-3 cities, the demand for affordable, large-screen entertainment options is surging. Until now, TVs dominated this space. But projectors like Arc 5 and Arc 7 offer a scalable and cost-effective alternative, especially in homes with limited space for big-screen televisions.
What makes Lumio stand out isn’t just the hardware—it’s the ecosystem. Google TV certification and Netflix compatibility eliminate the biggest pain point: native app support. Many cheaper projectors rely on Android AOSP, which lacks certified streaming apps, forcing users to use HDMI sticks or casting workarounds. Lumio provides an out-of-the-box smart experience, raising the bar.
Technically, 200 to 400 ANSI lumens won’t rival high-end cinema projectors, but for dim environments or evening use, it’s adequate—especially with the HDR10 boost and Full HD resolution. The inclusion of Dolby Audio speakers in the Arc 7 adds depth, positioning it as a serious TV replacement.
From a ‘Make in India’ perspective, Lumio taps into growing nationalist sentiment and practical demands. Dust-proof builds and electrical resilience are not just buzzwords—they address real use-case challenges in Indian households.
The wide service network (200+ centers) also indicates foresight. In a market where post-sales service can make or break brand loyalty, Lumio is not merely selling a device; it’s building trust.
Marketing the Arc 7 first with an Amazon Prime Day deal is a smart tactic. Tech-savvy buyers often wait for this window to make purchases, and this offer undercuts many international brands without compromising on core features.
In short, Lumio is not just entering the projector market—it’s potentially redefining it for Indian consumers who’ve long wanted more value without cutting corners.
🔍 Fact Checker Results:
✅ Netflix Certification Confirmed – Listed on
✅ Manufactured in India – Verified via Circuit House
✅ 400,000+ titles claim – Accurate as per Google TV and Play Store combined offerings.
📊 Prediction:
The Arc 7, especially with the Prime Day discount, is likely to disrupt the mid-range home entertainment market. Expect strong sales during the July launch window, followed by demand for the Arc 5 as a budget-friendly alternative. If Lumio sustains after-sales service quality and software updates, it could become a household name in India’s smart living space by early 2026.
References:
Reported By: timesofindia.indiatimes.com
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