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Introduction: Apple Deals Are Heating Up This Summer
As we approach the mid-year sales season, Apple fans are being treated to a wave of price cuts that are hard to ignore. From premium MacBook Air M4s to powerful iPad Pros and the ever-popular Apple Watch Series 10, major retailers like Amazon and B\&H are rolling out some of the most aggressive discounts of the year. Whether you’re a creative professional in need of a memory-heavy MacBook or a casual user eyeing the Apple Watch Series 10 for fitness tracking, there’s something here for everyone. Let’s break down the current offers and see what makes them so special.
Full Overview of Current Apple Discounts 💸
Apple’s latest hardware lineup is seeing rare and significant price drops across the board. The headline deal is the 15-inch M4 MacBook Air, configured with 24GB RAM and 1TB SSD, which is currently available at B\&H for \$1,599 — a full \$200 off its usual price. This high-end variant, often missing from Amazon’s inventory, matches the top-tier Apple Store configuration but for a noticeably reduced cost.
While the 13-inch M4 MacBook Air with the same 1TB SSD and RAM upgrade also has a \$200 discount, today’s highlight is undoubtedly the larger, 15-inch model. This makes it ideal for those needing a lightweight laptop with serious multitasking and storage capabilities. However, buyers should note the deal is limited to the Midnight color variant and is set to expire soon.
On the tablet front, the 11-inch M4 iPad Pro with nano-texture glass and 2TB storage — Apple’s most advanced iPad to date — has seen a staggering \$380 price cut, bringing it down to \$1,719 on Amazon. That’s the lowest ever recorded for a brand-new unit of this model. While still a pricey option, this tablet is a powerhouse, rivaling laptops with its performance.
The Apple Watch Series 10 lineup is also on sale again, with various models discounted by \$100. Prices now start at \$299 for the 42mm model and go up to \$699 for the Titanium GPS + Cellular editions. Whether you’re after the sporty or luxury variant, there are solid savings to be had — particularly the Jet Black 46mm version, which is matching its all-time low.
Meanwhile, accessories such as MagSafe stands, Ocean Bands, and USB-C cables are seeing discounts of up to 30%, making it a great time to stock up on Apple gear. For instance, Anker’s MagGo 3-in-1 charging station is just \$63, and Apple’s premium Solo Loop bands are down to \$15 — all part of Amazon’s early Prime Day push.
Even the Apple Watch Ultra 2 in Satin Black has dipped to \$729.99 — \$70 off the original price — and among the lowest seen in 2025. Although not quite as low as limited Woot open-box deals, this offer comes with full retail packaging and warranty support.
Beyond Apple, Samsung’s latest Vision AI smart monitors are up for pre-order with bonuses like up to \$300 in Amazon or Samsung credits. And for those awaiting the Nintendo Switch 2, Best Buy has announced a new restock coming next week.
What Undercode Say: 🧠 Analysis on Pricing Strategy and Market Trends
Apple is rarely generous with price cuts on its latest-generation devices, especially outside seasonal events. So when we see significant discounts on premium configurations of M4-based Macs and iPads, it’s not just random — it’s strategic.
The M4 MacBook Air with 24GB RAM and 1TB SSD is a premium build, and by pricing it at \$1,599, Apple (through B\&H) targets power users like developers, designers, and video editors who want portability without compromising specs. Amazon’s absence of this exact model creates scarcity — a classic marketing strategy that drives urgency.
Simultaneously, the 13-inch M4 MacBook Air (also 24GB/1TB) at \$1,399 is another tailored offer, catching the eye of those who prioritize storage over screen real estate. This segmentation helps Apple move multiple product lines without cannibalizing their own market.
The iPad Pro 2TB with nano-texture glass is an unusual product — high-end and niche — and the \$380 discount is one of the most aggressive Apple has allowed through Amazon in recent years. That suggests slower-than-expected sales, likely due to its \$2,099 retail price point. A \$1,719 offer makes this a luxury buy, but now within reach for creative professionals.
Apple Watch Series 10 deals also reflect a clear move to boost wearables sales ahead of the potential Series 11 and Ultra 3 announcements expected this fall. Offering \$100 off helps maintain market excitement, especially after the post–Father’s Day sales lull.
From an SEO and consumer behavior standpoint, these timed discounts ahead of Prime Day are smart. Apple avoids directly participating in Prime Day, but through authorized resellers, it still manages to siphon interest during this retail rush.
Furthermore, the accessory discounts on MagSafe products and Ocean Bands show Apple’s strategic bundling — increasing peripheral sales while users shop for flagship devices. It’s a win-win.
In parallel, Samsung’s bonus gift card strategy for new monitor buyers is a sharp tactic to counter Apple’s dominance in the creative market, and they’re clearly targeting Mac users with OLED displays and “Vision AI” branding.
Apple’s pricing strategies seem reactive but measured — reducing top-end device prices temporarily without hurting perceived premium brand value. By offering only select configurations at discounts, they preserve their overall pricing hierarchy while moving targeted inventory.
✅ Fact Checker Results:
✅ The M4 MacBook Air 15-inch model with 24GB RAM/1TB SSD is indeed \$200 off at B\&H and not available at Amazon in that configuration.
✅ The 2TB M4 iPad Pro nano-texture model is officially down by \$380 on Amazon — the lowest new unit price tracked this year.
✅ The Apple Watch Series 10 has returned to \$100 off for multiple configurations as of this week.
🔮 Prediction:
Looking ahead, we expect more aggressive pricing as Prime Day nears, especially for accessories and older device models. Apple may continue leveraging its reseller network to push M4 MacBook Air and iPad Pro sales before back-to-school season begins. Expect to see open-box or bundle deals on Watch Ultra 2 and possibly even early clearance on Series 10 models if Series 11 leaks grow stronger. Discounts on accessories and peripherals will likely deepen as Amazon’s full Prime Day lineup drops. Keep an eye on bundle pricing and early Lightning Deals for rare configurations that may not reappear.
References:
Reported By: 9to5mac.com
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