At any point of the digital transition,…
Google may have significant rivals in the search engine business in the near future. Google is mired in antitrust controversies, and tiny firms are patiently waiting for it to relax its grasp and grab a share of the market. Prospective rivals include the Neeva search engine, behind which is the former director of the advertisement department of Google.
The competitiveness is increasing
In the near future, Google Corporation, which has engaged in multiple antitrust cases at once, risks having several significant competitors in the search services market. New start-ups are going to struggle with it, according to the Financial Times (FT). Their founders hope that the position of Google against the litigation backdrop will diminish, and that they will be able to take some share of the market.
Google controlled over 92 percent of the search engine business at the time of publishing, according to StatCounter. Microsoft, with its Bing search engine, although positioned on the second line, has just 2.8 percent of the business at its disposal. Yahoo (1.54 percent) takes third place, Baidu (1.13 percent) takes fourth place, and the percentage of domestic “Yandex” is just 0.62 percent. Thus, all other providers, including those planning to “move” Google in the future, did not reach 1.76 trillion in December 2020.
As of 28 December 2020, during Q4 2020, three antitrust cases were brought against Google – two in December and one in October 2020.
Free from search engine surveillance:
The You.com search engine is seen by Financial Times analysts as a likely serious competitor to Google. It is the brainchild of Richard Socher, founder of AI startup MetaMind and former software developer for Salesforce.
Soker ranks You.com in search results as a search engine free of spying and advertisement, while hinting at Google’s many years of “experiments” to encourage search results connections. Soker told the Financial Times, “I believe the antitrust case against Google is going to be in our favor.”
You.com was at the trial stage at the time of posting the content, as on the day of the publication, and the date of its final launch was not understood. Soker did not reveal his intentions to monetise the service to the FT, but did not rule out that by advertisement he would raise money. Soker did not mention what kind of ads he has in mind, but his earlier comments that spam would not be on You.com are already refuted by this.
Minimal Neeva Service ads
Google will also contend with the Neeva initiative, founded by ex-employees of the IT giant. Sridhar Ramaswamy himself, the former director of Google’s marketing department, is among its co-founders. He released Neeva in June 2020, according to The New York Times.
Ramaswami told FT that his search engine’s core concept would be slightly lower (as opposed to Google) the volume of ads, but the privacy of Neeva users, on the contrary, would be higher. The biggest concern is that people are beginning to see more advertising on the Internet, and knowing where the advertisements are and where the content they need is becoming more complicated for them,” said Bill Coughran, partner at the Sequoia investment fund.”
Sequoia is a major investor in Neeva, and Bill Cofran is a former Google senior vice president of infrastructure for testing and systems. Heavy emphasis on advertisement, in his view, is Google’s biggest concern.
Absolutely independent British search engine
If You.com and Neeva are American startups, the brainchild of British nerds is Mojeek, another possible competitor to Google. In comparison to the same Neeva and DuckDuckGo that license the Microsoft web index, its creators plan not only to launch another search engine, but to build their own full-fledged web index to become a fully separate search service.
Colin Hayhurst, the CEO of Mojeek, sees full consumer protection as one of the key benefits of his service. “Mojeek is the only search engine not following you,” he told the Financial Times.
According to him, other search engines, including those that pretend to be user-safe, also exchange data with broader providers like Microsoft Bing to one degree or another. It should be remembered that Neeva and You.com‘s creators still talk about privacy.
“From the “green” search engine
The German company Ecosia, founded in 2009 and creating a search engine of the same name, is another European competitor to Google. According to developers, she invests up to 80% of her money on numerous “social improvements” including planting trees in Brazil and other countries around the world.
CEcosia has set a target of planting 1 billion trees by the end of 2020. Big IT industry leaders have also found the search engine of the same name – for example, Ecosia has been on the search engine list of Apple’s Safari browser since December 2020 – this is the first addition to this list when Apple added DuckDuckGo to it in 2014. “This is the fruit of our many years of work,” said Christian Kroll, founder of Ecosia .
Apple is not against the search engine itself, either.
Not only retired staff and former tech industry developers, but even giant companies in the search market are worried about competition with Google. Apple, whose plans to launch its own search engine were announced back in August 2020, is among them.
However, these plans were not yet enforced at the time of the release of the material. One of the potential reasons for this is that Google is also a source of increased revenue for Apple, as its search engine is still chosen by default in the Safari browser for iOS, iPadOS and macOS, and earns billions of dollars from it. According to Business Insider, for using its search engine on iOS alone, Google pays Apple $ 9 billion annually.