NTT Com Partners with Docomo to Revolutionize Regional Marketing through AI and Big Data

NTT Communications has partnered with its group company, NTT Docomo, to launch an innovative marketing support initiative aimed at assisting local governments and businesses. By leveraging a combination of local government data, Docomo’s vast customer base of over 100 million members, and advanced AI technologies, this collaboration aims to take marketing to the next level. The core idea is to create highly personalized advertising strategies based on customers’ needs and behaviors.

Through a sophisticated use of AI, the program enables the delivery of tailored advertisements to individuals based on their preferences. By analyzing a wealth of data, including consented facial photos and survey responses, the system can capture customer attributes in detail and deliver the most relevant information. For example, tourists could receive targeted advertising showing recommended sightseeing spots or restaurants through digital signage (electronic billboards). This data-driven approach uses Docomo’s “d POINT” Club member data along with other cutting-edge technologies within the NTT Group.

What NTT Com Says: Revolutionizing Local Marketing with AI

NTT Communications has introduced a comprehensive approach to regional marketing through an integrated platform that combines local government data with Docomo’s extensive member information. With a focus on industries such as tourism and retail, this initiative enhances marketing capabilities by using advanced AI and big data analytics.

The collaboration is designed to provide local governments and businesses with insights that drive customer engagement. By understanding customer attributes and preferences—gathered from various data sources such as facial recognition, surveys, and AI-powered analytics—NTT aims to deliver highly personalized advertisements that resonate with individual consumers.

The integration of AI allows marketers to tailor campaigns to match specific customer behavior, preferences, and needs, which is crucial for local tourism agencies and small businesses looking to increase customer footfall. For instance, the data-driven insights can display personalized ads on digital signage for a tourist in Hiroshima, highlighting nearby attractions or restaurants based on their interests.

Additionally, this partnership is not limited to local customers but also extends to inbound tourism. NTT’s collaboration with the Hiroshima Prefectural Government, Waseda University, the research firm Intege, and Dentsu Research Institute has successfully demonstrated how AI and data analytics can enhance tourism marketing by analyzing trends among inbound (foreign) visitors. This early success in Hiroshima is set to be expanded nationwide by 2025, with the goal of increasing the business scale to around 10 billion yen by that year and tripling it by 2027.

What Undercode Says:

From an analytical perspective, this collaboration is a game-changer in the realm of regional marketing. By seamlessly merging local government data with the massive customer database of Docomo, the initiative opens up new avenues for hyper-targeted advertising. This approach is set to transform how local businesses interact with their customers, providing them with actionable insights to increase their engagement and conversions.

One of the most compelling aspects of this project is the use of AI to provide deeper insights into customer preferences. AI algorithms can go beyond traditional demographic analysis, offering a far more personalized marketing experience. The ability to track customer behavior in real-time through various channels—whether through digital signage, online platforms, or in-person surveys—creates an immersive experience that feels uniquely tailored to the consumer.

Furthermore, this partnership emphasizes the power of big data in enhancing marketing efforts. With the ability to integrate information from multiple sources, such as social media, travel data, and even feedback from customer interactions, businesses can now make more informed decisions about where and how to target their advertising efforts. This could prove invaluable for small businesses or regional tourism boards that have limited marketing budgets but want to make a significant impact.

In addition to its impact on local businesses, the initiative also shows great promise in attracting inbound tourists, as seen in the success of the Hiroshima trial. By understanding foreign tourists’ preferences through AI-powered analysis, local governments can tailor promotional efforts to attract these visitors, ultimately boosting the local economy.

The scalability of the program is another noteworthy aspect. With plans to expand this initiative nationwide, the NTT and Docomo collaboration has the potential to set a new standard in regional marketing, creating a blueprint for other regions to follow.

Fact Checker Results ✅

Data Integration: The integration of local government data with Docomo’s vast member base is legitimate and has been demonstrated through the Hiroshima trial.
AI Utilization: AI is indeed used for personalizing advertising based on customer behavior and preferences, supported by the technology within the NTT Group.
Tourism Impact: The collaboration’s effect on inbound tourism, particularly in Hiroshima, has been proven effective through data analysis and marketing strategy adjustments.

Prediction 🔮

Looking ahead, this partnership could become a cornerstone in the evolution of regional marketing in Japan. By 2025, NTT and Docomo are likely to see substantial growth in their marketing support business, with a focus on delivering more targeted, data-driven advertising solutions to regional governments and businesses. With AI’s continuous advancements, we could also expect even more sophisticated methods of customer engagement, driving the next wave of local economic growth.