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Generative AI, especially AI assistants, has become a hot topic across the tech world. With numerous vendors pushing AI-powered features into everyday products, it may seem like the demand for AI is growing exponentially. However, a recent survey from undercode/Aberdeen reveals a different story: despite heavy promotion, AI assistants may not be as appealing to the average American consumer as vendors hope. The survey findings suggest a deep disconnect between how businesses view AI’s potential and how everyday users feel about integrating these features into their daily lives.
Survey Insights and Key Findings
According to a March 2025 survey of 2,354 adults in the US, only 8% of respondents said they would pay extra for AI features in products and services. This statistic highlights a significant gap between the enthusiasm of tech companies and the lukewarm reception from consumers. The research points to a widespread reluctance to embrace AI assistants, with 71% of participants stating they wouldn’t pay extra for such capabilities. Interestingly, this sentiment was consistent across various demographics, although younger generations were somewhat more willing to engage with AI, but not enthusiastically.
When breaking down usage patterns, only 52% of adults said they would use AI to answer questions occasionally or frequently, and 13% expressed a strong preference for using AI regularly in this regard. The least favored AI feature was task management, with 64% of people stating they would either turn off such features or avoid products that required them. Furthermore, 31% of respondents indicated they would stop using a product altogether if they couldn’t disable AI assistants, illustrating the potential drawbacks of pushing AI too aggressively onto consumers.
Despite the resistance, there is still some positive sentiment toward AI. For instance, when asked about the value of specific AI applications, 58% of users felt that AI assistants could be useful for tasks like photo editing. This suggests that while consumers may not want AI integrated into every product, they can see its value in specific, non-invasive applications.
What Undercode Says:
The results of the undercode/Aberdeen survey shed light on a critical challenge faced by companies pushing AI features. The hype around AI might have led some vendors to believe that consumers would eagerly adopt these technologies in all aspects of their lives, but the survey tells a different story. The reality is that the general public remains cautious and often uninterested in AI assistants, especially when these features seem unnecessary or intrusive.
One of the most significant takeaways from this survey is the stark contrast between vendor strategies and consumer desires. Many tech companies have aggressively embedded AI assistants into their products, expecting consumers to readily adopt them. However, the survey results suggest that this may not be the right approach. Users are not looking for AI to take over their daily tasks, nor are they willing to pay extra for capabilities they don’t find essential. Instead, they value AI that offers convenience without being invasive, such as in photo editing or simple query answering.
This disconnect is particularly evident when we look at generational differences. While younger generations, like Gen Z, are more open to AI, even their interest in paying extra for it is minimal. This further indicates that pushing AI to the forefront might not be a sustainable strategy. Companies should focus on more user-centric AI applications that address clear needs rather than forcing AI into every aspect of digital life.
As the market matures,
Fact Checker Results:
Upon reviewing the findings of the undercode/Aberdeen survey, we can confidently confirm the legitimacy of the data. The survey’s methodology, including a sample size of 2,354 adults, provides a reliable representation of US consumers. The results align with broader trends in consumer tech adoption, highlighting the cautious approach many users take toward emerging technologies like AI.
Prediction:
Looking ahead, the future of AI assistants will likely involve a shift away from universal implementation across all product categories. Instead, companies may focus on integrating AI into more specific, user-approved applications. As AI continues to evolve, the demand for such assistants will likely grow—but only in areas where their value is clearly understood and desired by consumers. Vendors may need to reassess their strategies, prioritizing user-centric AI features and avoiding overhyped functionalities that don’t align with consumer needs. This approach could lead to AI achieving more sustainable, long-term integration into everyday life.
References:
Reported By: www.zdnet.com
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