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OpenAI has rolled out a significant upgrade to its web-based automation tool, Operator Agent, by integrating it with the new o3 model. This move marks a major leap in reasoning capabilities, making the tool far more intelligent and precise in executing online tasks. Initially introduced in January 2025 and accessible exclusively to Pro and Enterprise subscribers at a \$200 monthly price point, Operator is part of OpenAI’s vision to empower users by automating repetitive digital tasks, such as form filling and online shopping. Now, with o3 driving it, Operator is poised to become a truly next-level AI assistant.
Operator Just Got Smarter:
OpenAI’s Operator Agent, which quietly launched earlier this year, is receiving a significant boost in brainpower. Formerly powered by the 4o model, which lacked deep reasoning skills, the tool is now backed by the o3 model. This change is not just a technical switch — it’s a dramatic enhancement in how the tool performs on the web.
Operator enables users to hand off tedious online duties to an AI, such as completing web forms, navigating e-commerce sites, or making repetitive purchases. The addition of o3 makes the AI more persistent and accurate during these tasks. According to OpenAI, the updated model offers more structured, clearer, and well-thought-out responses, which significantly increases the overall success rate of the tool.
Even though the user interface hasn’t undergone any visible improvements yet, the backend power upgrade is substantial. OpenAI confirms that Operator remains in research preview, available only to ChatGPT Pro users globally. However, there’s buzz that this functionality might soon roll out to the more affordable \$20 Plus subscription tier.
Still, the price tag remains a sticking point. Would most users pay \$200 monthly to let AI handle their grocery shopping? Probably not. OpenAI seems aware of this limitation and is reportedly exploring more accessible formats to attract a wider user base.
What Undercode Say:
The integration of the o3 model into Operator marks a pivotal moment in the evolution of AI-assisted task automation. From a technical standpoint, the shift from 4o to o3 isn’t just incremental — it’s transformative. The o3 model is designed for advanced reasoning, a feature that bridges the gap between basic automation and intelligent task handling. This enhancement makes Operator capable of tackling more complex, logic-based web interactions that were previously out of reach.
This update also signals OpenAI’s larger ambitions. By rolling out o3 within Operator, OpenAI is subtly testing the model’s real-world applications under controlled conditions. It’s a move that allows the company to gather vital user data and performance metrics before broader deployment across other platforms.
One of the more interesting aspects here is the choice to limit access to Pro and Enterprise users. While this aligns with OpenAI’s monetization strategy, it risks alienating a broader audience who could benefit from this technology. However, the mention of future availability for Plus users suggests OpenAI might be laying the groundwork for a wider rollout.
The real value of Operator will emerge only when it begins to handle multi-step, cross-platform workflows with minimal user input. If OpenAI can demonstrate that Operator saves significant time and effort — say, by automating an entire purchase journey or handling repeated business processes — the \$200 price tag may seem less steep to professionals and power users.
From an AI ethics and usability perspective,
In short, while
Fact Checker Results ✅
The switch from 4o to o3 is officially confirmed by OpenAI.
Operator remains in research preview, available only to Pro and Enterprise tiers.
OpenAI plans to expand access to \$20 Plus users in the future. 🔍💡📊
Prediction 🔮
As OpenAI continues refining Operator with the o3 model, we anticipate broader integration into daily productivity tools by late 2025. A scaled-down version for Plus users could arrive by Q3, allowing OpenAI to test adoption at a lower price point. If successful, Operator might soon power entire workflows across e-commerce, admin work, and even customer service environments — becoming an indispensable digital co-pilot.
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Reported By: www.bleepingcomputer.com
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