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Strategic Expansion Aims to Triple Global Partnership Spend by 2028
In a bold move to redefine the future of affiliate and partnership marketing, global platform Partnerize has announced its acquisition of Israeli startup Konnecto, a rising star in AI-driven marketing technology. The acquisition, confirmed as an all-cash transaction, marks a significant step in Partnerize’s ambitious strategy to triple global category spend within the next three years.
Konnecto, having raised \$23 million since its Series A, specializes in leveraging data science and artificial intelligence to pinpoint high-value partner opportunities for brands. With its deep expertise in behavioral analytics and market intelligence, Konnecto enables companies to make smarter, data-informed decisions in their partnership strategies.
This acquisition not only expands
Konnecto’s CEO and Co-Founder, Erez Nahom, emphasized the alignment of vision, stating that the two companies share a mission of making data-driven partnerships a central force in modern marketing. Meanwhile, Partnerize CEO Matt Gilbert described the acquisition as a transformational leap, one that moves the company “beyond the SaaS era” and positions it as the innovation leader in AI-native partnership solutions.
Together, the combined technology stack promises to deliver enhanced partner discovery, real-time competitive intelligence, fraud detection, risk scoring, and improved performance analytics. By removing the “legacy limitations” of older systems, Partnerize and Konnecto aim to establish partnership marketing as a core growth channel on par with search, social, and paid media.
What Undercode Say:
This acquisition signals a paradigm shift in how affiliate and partnership marketing will evolve in the coming years. Partnerize’s decision to absorb Konnecto is not just about technology—it’s a clear bet on AI as the future of partnership strategy. The deal adds serious depth to Partnerize’s technical bench, giving them access to Israeli talent known globally for excellence in AI and cybersecurity.
More importantly, it reflects a growing industry trend: performance marketing is moving away from manual workflows and post-hoc analysis toward predictive, automated decision-making. Konnecto’s strengths in clickstream analysis and predictive fraud scoring are especially timely, as the affiliate space battles issues around data transparency, attribution, and compliance.
With this move, Partnerize is attempting to solve one of the oldest challenges in affiliate marketing: finding the right partners at the right time. Konnecto’s technology offers advanced discovery tools that could potentially outclass existing affiliate directories and marketplaces by offering behavior-based partner recommendations rooted in real-time data, not outdated metrics.
The synergy here is also cultural. Both companies champion the importance of partnerships not as secondary tactics, but as strategic growth drivers equal to paid search or influencer campaigns. In doing so, they’re making a case to CMOs and performance marketing leaders: it’s time to reallocate budgets toward smarter, AI-powered affiliate strategies.
However, integration success will depend heavily on execution. Partnerize will need to ensure that Konnecto’s technology is not only merged seamlessly but also made user-friendly for existing clients. Additionally, Partnerize must demonstrate ROI quickly to validate the acquisition to investors and board members.
From a market positioning standpoint, Partnerize now inches closer to becoming a true category leader, especially if it continues to innovate faster than legacy platforms like Impact.com or Rakuten Advertising. It wouldn’t be surprising to see further M\&A activity from its competitors in response.
In essence, this acquisition could be remembered as the moment AI truly entered the affiliate marketing stack, not just for analytics, but for strategic decision-making. The platform that best leverages this will not only lead the market—but may even help redefine its boundaries.
🔍 Fact Checker Results:
✅ The acquisition between Partnerize and Konnecto was confirmed as an all-cash deal, though terms were undisclosed.
✅ Konnecto has raised \$23 million since its Series A funding round.
✅ Integration of Konnecto’s technology into Partnerize’s platform is already in progress, with AI-first features expected soon.
📊 Prediction:
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Reported By: calcalistechcom_41c7164e31c36062ff6254c1
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