Quibi didn’t have a long life. Launched in April, the company reported in October that it would retire the service in December. In fact, the service was withdrawn on December 1st
Remember Quibi ? The streaming video service led by Meg Whitman , former CEO of eBay and Hewlett-Packard, and Jeffrey Katzenberg , co-founder of DreamWorks Animation. This is a rather different service than those offered by the biggest competitors such as Netflix and Amazon. Quibi, in fact, offers – or rather offered – video contents of a maximum duration of ten minutes designed to be enjoyed only and exclusively on the smartphone.
Quibi didn’t have a long life. Launched in April, the company reported in October that it would retire the service in December. In fact, the service was withdrawn on December 1 : since then it has not been possible to access the shows or the service.
Quibi is already dead, the video streaming service has been withdrawn
Quibi , however, appeared to be doomed from the start. Not only did it have to compete with numerous streaming services and competing apps, but initially it did not even allow you to watch content on a device other than your smartphone (only later did TV support arrive).
For a service designed to be enjoyed while on the move , when, for example, you travel by subway or bus to school or office, the pandemic was the last blow The health emergency has prompted many people who normally moved and watched videos while traveling by bus, train or subway to stay home to prevent the spread of the virus, and in the last quarter the subscribers were just over seven hundred thousand. A decline of about 400,000 compared to the previous quarter.
Quibi, which raised $ 1.75 billion prior to launch in April, nevertheless registered its successes. One of her projects, #FreeRayshawn, won an Emmy for acting in September. The company is now looking to sell its assets.