Rejecting e-commerce “tens of billions of subsidies”, Apple wants to bring fruit fans back to offline stores

Friday, October 30, 2020, 8:58 GMT

Resist the subsidies of tens of billions and exclusively regulate online platforms … Apple is regaining ownership of the networks and returning fans to offline shops.

It is very clear in the industry that channel management firms such as Apple must be very strict, because there is a strict difference between online and offline. Pinduoduo has never been authorised, but this does not suggest that it is a fake. There are still transactions, and Apple is not able to see this case. On October 28, in an interview with 21Tech, a senior person in an Apple domestic agent ‘s investment relations department said that Apple has always attached great importance to offline networks, not just because it just began this year.

Many distributors have recently announced Apple’s latest restrictions on social media in the Chinese industry. They all need a voluntary promise to sign an agreement before they obtain the iPhone 12, pledging that all bought devices will not flow to Pinduoduo, online platforms such as Tmall, Taobao, Vipshop, JD.com, Suning, and directly or indirectly, overseas markets will not function. A fine of 59,714.88 United States Dollar would be levied for any violation.

As a result, it is not shocking that, if it is Tmall, Taobao, JD or Pinduoduo, this year’s advertisement for Apple’s new products has been much smaller. Platforms such as Ele.me, JD Daojia, and Meituan Waimai, instead, started to attempt to transport goods across them from the closest cooperative merchants.

Even if the appeal of Apple is far from the most glorious era, the iPhone 12 and iPhone 12 Pro are both well-deserved hot hits this year, according to detailed results. Would the downplay of Apple’s online platforms bring more increases? Still deserving of publicity.

There was also a price battle between e-commerce sites prior to last year’s launch of Apple’s iPhone 11, which directly prompted the price of the newly released Apple iPhone 11 to decrease by approximately 149.29 US dollars.
That has had a tremendous influence on the demand for cell phones. This year, though, this situation has changed absolutely.

Apple’s official website began making reservations at 8 o’clock in the evening on October 16. Apple’s official website was immediately crowded due to the huge number of reservations, and offline Apple shops have appeared in line to buy. IPhone12 (white, blue) has a small premium of around 29.86 United States Dollar, iPhone12 Pro has a rise in the range of 149.29 -447.88 United States Dollar, and the blue variant was once out of stock on the first day of launch, most iPhone12 series channels are rising in price.

What’s curious is that on October 16, Pinduoduo introduced tens of billions of subsidies for Apple’s special before Apple went on sale, but due to lack of stock, the page soon went offline. In the hunt for “iPhone 12” in tens of billions of subsidies, the prompt is “there are no items relevant to iPhone 12 in tens of billions of subsidies,” instead, the activity of grabbing 0.015 United States Dollar for 300 coupons.

The bookings on both JD.com and Suning were over one million on the day of the launch. The official website of Apple and the Tmall Store of Apple placed limits on new phone sales, with an annual order cap of two for each model. Both JD.com and Suning.com, however, are unable to explicitly position orders. They need to run every day to buy in small amounts.

It can be seen that Apple’s tight controls on e-commerce sites are behind the price stability. “It is accurate that this year Apple did not sell merchandise to online platforms.” A brokerage analyst reported Apple’s reports of limiting e-commerce channel revenues to 21Tech, mostly because the approach of the company has been changed, not a basic and crude low price. To win, albeit with the mix of several models and several rates to increase the consumer base. It drives the growth of the Internet sector by exploiting the production of sales data.

Apple has not invested in Internet campaigns in the last couple of years.

Apple announced its first official participation in the Tmall 618 discount event on May 29 of this year, due to the effect of the outbreak on its results. On Tmall iPhone11 and other full-line items, Apple ‘s official flagship store promotes cross-store discounts and provides US Dollar 22.39.
Place vouchers, with the maximum straight drop rate of 1,830 yuan, which is equal to a 20 percent discount for the crowd. Including the new iPhone SE cell phone from Apple, which was just launched in April, official funding from Apple cut the price by 200 yuan, and supports 12 interest-free installments.

Tmall ‘s official data reveals that sales from third-to sixth-tier cities accounted for more than 60 percent of Apple goods, and Apple’s price cuts covered lower-tier markets.

The bookings on both JD.com and Suning were over one million on the day of the launch. The official website of Apple and the Tmall Store of Apple placed limits on new phone sales, with an annual order cap of two for each model. Both JD.com and Suning.com, however, are unable to explicitly position orders. They need to run every day to buy in small amounts.

It can be seen that Apple’s tight controls on e-commerce sites are behind the price stability. “It is accurate that this year Apple did not sell merchandise to online platforms.” A brokerage analyst reported Apple’s reports of limiting e-commerce channel revenues to 21Tech, mostly because the approach of the company has been changed, not a basic and crude low price. To win, albeit with the mix of several models and several rates to increase the consumer base. It drives the growth of the Internet sector by exploiting the production of sales data.

Apple has not invested in Internet campaigns in the last couple of years.

Apple announced its first official participation in the Tmall 618 discount event on May 29 of this year, due to the effect of the outbreak on its results. On Tmall iPhone11 and other full-line items, Apple ‘s official flagship store promotes cross-store discounts and provides US Dollar 22.39.
Place vouchers, with the maximum straight drop rate of 1,830 yuan, which is equal to a 20 percent discount for the crowd. Including the new iPhone SE cell phone from Apple, which was just launched in April, official funding from Apple cut the price by 200 yuan, and supports 12 interest-free installments.

Tmall ‘s official data reveals that sales from third-to sixth-tier cities accounted for more than 60 percent of Apple goods, and Apple’s price cuts covered lower-tier markets.

Offline Networks Rectify

Few Apple distributors have also cut rates for internet purchases in order to boost sales in the past few years due to subsidies from e-commerce sites. As a result , new goods from Apple are also going to dip below the starting mark. It is claimed that Apple not only needs dealers to sign an agreement in order to correct this phenomenon, but also needs that all imported machines flow to non-Apple approved physical stores, forcing purchases of machines to be enabled on location.

It is clear that the preference of Apple for the control of distribution channels for benefit and brand considerations is understandable. In the past, subsidies were used as gimmicks by both Pinduoduo and other e-commerce sites. In reality, the quantity of discounts was very limited. But they drew customer interest, leading many consumers to view online as the first option, which influenced “the company’s sales volume offline.” The senior agent reported that Apple is largely seeking to deter market displacement by e-commerce subsidies.

In addition , Apple also hopes that consumers can experience offline and feel the offerings of Apple in terms of brand loyalty, thus increasing the stickiness and belief of Apple products. It is not an easy buy online. “The person added more.

With the rise in availability, however, the iPhone 12 shortage has been alleviated. It is claimed that Apple has added 2 million iPhone 12 orders to cooperative companies because of the hot sales. Since this iPhone 12 generation is based on many device variations, 5 G support, thinning and weight reduction, and replacement of existing models, Cinda Securities believes that it is expected that Apple’s iPhone 12 sales will surpass expectations. Orders from the supply chain range from 80 million to 85 million units in the fourth quarter of this year and sales are forecast to hit 230 million to 240 million units in 2021.

21Tech reviewed the official website of Apple on October 29 and learned that the iPhone 12 order arrived after November 6, and the iPhone 12 Pro arrived in mid-November.

The cost of Apple’s offline outlets, however, has not been fully constant. The lowest iPhone 12 price dropped to 865.92 United States dollars, 74.65 United States dollars, according to the Metropolis Express survey.
Lower than the official price at Apple. The final price of every product is dictated by consumer success in the final review, and the iPhone is only an ordinary product and is unable to avoid this rule.

For this cause, apps, cloud computing, and value-added after-sales have also been significant profit growth points for Apple. FactSet estimates Apple’s iPhone sales for the fourth quarter to be US$ 28.8 billion, a sharp decrease from US$ 33.36 billion in the same time last year, but analysts expect the firm to make up for the revenue shortfall by leveraging other goods and services.