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2024-12-11
Salesforce is taking a significant step towards strengthening its presence in the South Asia region. The company has announced the formation of a unified ‘One South Asia Operating Unit,’ which will encompass India, Sri Lanka, Bangladesh, and the ASEAN countries: Singapore, Philippines, Malaysia, Vietnam, Thailand, and Indonesia.
Arundhati Bhattacharya to Lead the Charge
Arundhati Bhattacharya, the current CEO and Chairperson of Salesforce India, will assume a broader role, overseeing the operations of the entire South Asia region. This strategic move positions Bhattacharya as a key figure in driving Salesforce’s growth and innovation across these diverse markets.
Strengthening the ASEAN Presence
Salesforce has been steadily expanding its footprint in ASEAN, investing in talent, technology, and partnerships to fuel digital transformation. The unified operating unit will further accelerate this growth, enabling the company to capitalize on the region’s burgeoning digital economy.
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India: A Global Innovation Hub
India has emerged as a critical innovation hub for Salesforce. The company has invested heavily in its Indian operations, establishing state-of-the-art facilities in Bengaluru, Hyderabad, and other key cities. With a talented workforce of over 13,000 employees, Salesforce India is driving cutting-edge solutions and contributing to the global technology landscape.
What Undercode Says:
Salesforce’s decision to unify its South Asia operations is a strategic move that will enable the company to leverage synergies, streamline processes, and accelerate growth. By appointing Arundhati Bhattacharya to lead this expanded role, Salesforce recognizes her proven leadership and deep understanding of the region’s unique dynamics.
The unification of the South Asia operating unit highlights Salesforce’s commitment to emerging markets. As digital transformation continues to reshape industries across the region, Salesforce is well-positioned to capitalize on these opportunities and drive sustainable growth.
With a strong focus on innovation, customer success, and a thriving ecosystem, Salesforce is poised to further solidify its position as a leading provider of cloud-based solutions in the South Asia region.
References:
Reported By: Timesofindia.indiatimes.com
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