Samsung Doubles Down on AI: Galaxy M36 5G and Bespoke Smart Appliances Coming to India

As Samsung gears up to redefine smart living in India, the tech giant is preparing to launch two major AI-powered innovations—one for your pocket and one for your home. The new Galaxy M36 5G smartphone and an expanded Bespoke line of AI-integrated home appliances are both set to debut in late June, showcasing Samsung’s ambition to democratize mobile and home AI at scale.

From the sleek Galaxy M36 designed for India’s younger users to the intuitive Bespoke appliances with SmartThings integration, Samsung’s June product wave aims to merge convenience, design, and intelligence under one ecosystem. Here’s a detailed look at what’s coming—and why it matters.

Samsung Galaxy M36 5G: All You Need to Know

Samsung has officially confirmed the launch of the Galaxy M36 5G in India on June 27, targeting young, tech-savvy users. Priced under ₹20,000, the M36 5G promises cutting-edge features at a mid-range cost. The device is set to support Circle to Search with Google, pushing AI integration to the forefront and expanding mobile AI accessibility.

Physically, the Galaxy M36 5G is sleek, measuring just 7.7mm in thickness and protected with Corning Gorilla Glass Victus, offering both style and durability. Buyers can choose from three distinct colors—Velvet Black, Serene Green, and Orange Haze.

The highlight of the device is its 50MP OIS triple rear camera setup, specifically tuned for vibrant low-light photography using Auto Night Mode. Samsung’s signature Nightography tech is embedded here, allowing crisp shots even in dim conditions. Additionally, users will be able to shoot 4K videos using both the front and rear cameras, delivering lifelike colors and enhanced visual clarity.

Samsung’s Bespoke AI Appliances: The Next Frontier in Smart Homes

On June 25, Samsung will also unveil its 2025 Bespoke AI range of home appliances in India. This lineup includes AI-powered refrigerators, washing machines, and air conditioners—all designed to be more intelligent, secure, and energy-efficient.

The Bespoke appliances will feature interactive screens, support two-way natural conversations, and come preloaded with Knox Security for data safety. Integration with Samsung’s SmartThings ecosystem ensures that your home appliances communicate seamlessly, adapting to user preferences and schedules in real time.

While the exact number of devices hasn’t been revealed, teaser images suggest a robust offering across all major appliance categories.

📢 What Undercode Say:

Samsung’s dual focus on mobile innovation and AI-powered home automation showcases a strategic evolution that aligns with both global trends and Indian consumer needs.

The Galaxy M36 5G is particularly notable. In a market where value-driven devices dominate, Samsung’s sub-₹20,000 pricing paired with flagship-level features like OIS camera stabilization, 4K video, and Circle to Search creates a strong contender in the midrange smartphone segment. Circle to Search is a major win—it offers users the ability to search anything on-screen without leaving the app, a clear nod to the growing demand for AI-driven multitasking.

By targeting young users, Samsung is not just chasing volume sales—it’s nurturing brand loyalty among a tech-forward generation. The camera system with low-light capabilities and 4K dual video recording directly competes with offerings from Xiaomi and Realme, but with the bonus of better ecosystem integration and brand trust.

On the home front, the Bespoke AI appliances illustrate Samsung’s long-term play in the smart home race. Features like two-way conversations and Knox Security elevate the AI appliance category beyond gimmickry. Security is crucial, and Samsung seems to be banking on the fact that Indian users are now more privacy-conscious, especially in the IoT domain.

The synergy between SmartThings and Bespoke AI means users can control their devices intelligently via phone, voice, or even through context-aware automation. For instance, your refrigerator could notify your phone about expiring groceries, while the washing machine adjusts cycles based on weather updates.

Overall, this synchronized launch strategy suggests Samsung is not just selling hardware—it’s selling an intelligent lifestyle powered by AI, convenience, and trust.

🔍 Fact Checker Results

✅ Launch dates confirmed: Galaxy M36 5G (June 27), Bespoke Appliances (June 25)
✅ Circle to Search and 4K video are officially supported on the M36 5G
✅ Bespoke appliances will include AI-powered features and SmartThings integration

📊 Prediction

Samsung’s aggressive integration of AI across both mobile and home segments is likely to pay off, particularly in India’s rapidly growing tech-savvy middle class. The Galaxy M36 5G could become one of the best-selling mid-range phones in Q3 2025, especially among Gen Z users. Meanwhile, the Bespoke AI appliances are expected to capture attention in metro cities, potentially increasing Samsung’s share in the smart appliance market by 5–7% by the end of the year.