Samsung Gears Up to Launch Galaxy Z Flip 7 and Fold 7 on July 9

A New Era of Foldable Innovation Begins in Brooklyn

Samsung is set to take center stage this summer with its next Unpacked event scheduled for July 9 in Brooklyn, New York. As anticipation builds, the company has teased an unveiling of its next generation of foldable smartphones — the Galaxy Z Flip 7 and Galaxy Z Fold 7. More than just a hardware launch, this event will spotlight the integration of AI across Samsung’s Galaxy ecosystem, promising a glimpse into the future of mobile technology. With Apple still absent from the foldable phone race and rivals like Huawei, Honor, and Google pushing ahead, Samsung’s July showcase could cement its lead in a growing, highly competitive niche.

Samsung Set to Reveal Fold 7 and Flip 7 Amid AI Surge

Samsung has officially confirmed a major Unpacked event for July 9 in Brooklyn, where it’s expected to unveil the Galaxy Z Flip 7 and Galaxy Z Fold 7. These new devices aim to build upon Samsung’s legacy in foldable innovation while introducing enhancements to design, usability, and AI integration. The Flip 7 is rumored to come with a larger external display, possibly aligning itself with competitors like Motorola’s Razr Ultra. Meanwhile, the Fold 7 will maintain its book-style fold but improve on past versions with a thinner profile and slimmer bezels. This evolution points to a clear attempt to counter rising competition from Chinese manufacturers such as Huawei, Honor, and Oppo.

Despite the fact that foldables still cater to a niche market due to their premium pricing, smartphone makers like Samsung remain committed to the category. They’re banking on advanced engineering, sleeker builds, and smarter features to eventually turn these tech luxuries into mainstream necessities. Notably, Apple — still without a foldable offering — is rumored to be working on one for release as early as 2026, which puts Samsung in a strong position to dominate the foldable space in the interim.

Alongside the phones, Samsung is expected to launch the Galaxy Watch 8 and expand its AI ecosystem. One significant update could be the introduction of Galaxy AI tools, potentially boosted by a new collaboration with Perplexity AI. This integration could see Perplexity’s assistant preloaded on Samsung devices, enhancing voice commands, search, and contextual understanding. The launch event is shaping up to be more than just a hardware announcement; it’s a calculated step into the future of connected, intelligent devices. Competitors like Google, set to launch the Pixel 10 Pro Fold this summer, and Honor with its ultra-thin Magic V5, are closely watching how Samsung sets the tone.

What Undercode Say:

Samsung Sharpens Its Foldable Game With Design and AI

Samsung’s upcoming Unpacked event isn’t just about unveiling new phones — it’s a calculated move to reaffirm its dominance in the foldable space. By introducing the Galaxy Z Flip 7 and Fold 7, the company is sending a clear message: it intends to remain the industry leader even as rivals close in. These phones, while evolutionary rather than revolutionary, represent a significant refinement in design philosophy. The larger external screen on the Flip 7 aligns with user preferences for more accessible functionality without opening the device. Meanwhile, the Fold 7’s thinner frame and minimal bezels address common complaints about bulkiness and usability.

What makes this launch particularly significant is Samsung’s AI agenda. The inclusion of Galaxy AI and potential integration of Perplexity AI tools could usher in a new era of intelligent mobile interaction. Voice queries, contextual automation, and real-time smart assistance may become key selling points as consumers look for more from their devices than just form factor changes. This shift mirrors broader industry trends where software intelligence is beginning to matter as much as — if not more than — hardware specs.

Samsung’s strategic positioning also plays into market dynamics. Apple’s delay in releasing a foldable gives Samsung a two-year window to perfect its offering and lock in early adopters. However, the looming presence of Chinese brands like Honor, Huawei, and Oppo shouldn’t be underestimated. These companies are advancing fast, offering thinner and more affordable alternatives. Honor’s upcoming Magic V5, at just 8.8mm when closed, signals just how aggressive the competition is becoming.

In the U.S., Samsung’s biggest threat is Google, which plans to reveal the Pixel 10 Pro Fold. Google’s edge lies in software integration, particularly with Android and its AI ecosystem. Yet Samsung’s broad device range and loyalty base still provide a defensive moat. By including the Galaxy Watch 8 and an AI-enhanced ecosystem in the launch, Samsung is creating a more holistic experience. Consumers aren’t just buying a foldable phone — they’re investing in a smart lifestyle framework.

Another interesting angle is the timing of the Brooklyn event. Hosting it in a high-profile U.S. city indicates Samsung’s focus on western markets, where foldables are still a luxury segment. The event also gives them an edge in media exposure, helping to drive global attention ahead of other brands’ launches. As AI becomes the battleground, foldable form factors could simply serve as entry points for showcasing advanced software ecosystems.

If Samsung can balance sleek design with meaningful AI functionality, it may not only preserve its lead in foldables but also shape consumer expectations for the next generation of smartphones. This launch isn’t just a product reveal — it’s a strategic stake in the future of mobile computing.

🔍 Fact Checker Results:

✅ Samsung has officially confirmed its Unpacked event on July 9 in Brooklyn
✅ Galaxy Z Flip 7 and Fold 7 are expected to headline the launch
✅ Bloomberg reports Perplexity AI may be integrated into Samsung devices

📊 Prediction:

Samsung’s July event will likely mark a turning point in the foldable market. With improved designs and deeper AI features, the Galaxy Z Flip 7 and Fold 7 could set new benchmarks. Expect Samsung to dominate the foldable space for the next 12–18 months, especially if Apple delays its entry into the segment. 🚀📱