Samsung Introduces Customized Cooling Feature for ACs in India

A Smarter Way to Stay Cool

Samsung has unveiled a new feature called Customized Cooling for its room air conditioners (ACs), aiming to enhance comfort and reduce power consumption. This feature integrates with SmartThings-compatible fans and switches, allowing users to automate their cooling preferences efficiently. Designed specifically for the Indian market, where ACs and ceiling fans are often used together, this innovation aims to provide a seamless and energy-efficient cooling experience.

How Samsung’s Customized Cooling Works

Samsung’s latest air conditioners, part of its 2025 Bespoke AI range, now support Customized Cooling. These AI-powered ACs can sync with SmartThings-compatible fans and smart switches, automatically adjusting cooling settings for better comfort and power savings.

A survey by Samsung revealed that over 50% of Indian consumers use both ACs and fans together to cut down electricity costs. Many users prefer to turn off the AC once the room is cool and switch to a fan for the rest of the night. However, this manual switching interrupts sleep and requires constant adjustments.

The Customized Cooling feature solves this problem by using SmartThings to automatically regulate both AC and fan settings. It ensures that users stay comfortable without the hassle of manually switching between devices. The feature can also function during the day, offering power efficiency and convenience.

The Challenges of SmartThings Integration

While the idea of Customized Cooling is promising, there are some uncertainties:

Samsung has not confirmed if this feature will be available outside India.
There is limited availability of SmartThings-compatible smart fans and switches in India.
The effectiveness of this feature depends on Samsung collaborating with more smart home device manufacturers to expand the ecosystem.

Currently, without widely available compatible devices, the full potential of Customized Cooling remains to be seen.

What Undercode Says:

A Step Towards Smarter Cooling

Samsung’s Customized Cooling is a step forward in making smart homes more intuitive and energy-efficient. The feature not only simplifies cooling management but also addresses a common problem faced by Indian consumers—managing AC and fan usage for optimal comfort. If executed well, this could become a benchmark in AI-driven home automation.

The Energy-Saving Potential

The power-saving aspect of Customized Cooling is one of its strongest selling points. The integration with SmartThings allows dynamic cooling adjustments, meaning the AC won’t run unnecessarily, which can significantly cut down electricity costs. However, the true impact on energy bills remains to be tested once more users adopt this technology.

Consumer Adoption and Market Limitations

The biggest roadblock to adoption is the lack of compatible SmartThings-enabled fans and switches in India. Samsung needs to collaborate with local smart home device brands to ensure these accessories are easily available. Without them, many customers won’t be able to fully utilize this feature.

Global Expansion Potential

While the feature is currently India-exclusive, the concept is applicable to other tropical and subtropical countries where AC and fan usage is common. If Samsung expands it to markets like Southeast Asia, Latin America, and Africa, it could see widespread adoption.

Final Thoughts

Samsung has made a bold move with Customized Cooling, offering a practical solution for energy efficiency and comfort. However, its success depends on the SmartThings ecosystem’s growth in India. If Samsung can ensure wider compatibility with smart fans and switches, this feature has the potential to revolutionize home cooling technology.

Fact Checker Results

Survey Data: Samsung claims that 50% of Indian consumers use ACs and fans together, but third-party validation is needed to confirm these findings.
SmartThings Compatibility: As of now, there are very few SmartThings-compatible smart fans and switches in India, which limits real-world effectiveness.
Global Availability: Samsung has not officially confirmed whether this feature will be launched outside of India, leaving its future expansion uncertain.

References:

Reported By: https://www.sammobile.com/news/samsungs-bespoke-ai-ac-work-smart-fans-switches-power-savings-india/
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