Samsung Refrigerators Now Integrate with Instacart for Effortless Grocery Shopping

2025-01-03

Samsung has taken a significant step towards simplifying the grocery shopping experience by integrating Instacart directly into its premium refrigerator lineup. This exciting new feature allows users to easily order groceries through the Instacart platform using the touchscreen interface on their Samsung refrigerators.

This seamless integration is made possible by the collaboration between Samsung’s AI Vision Inside technology and Instacart’s advanced product-matching API. The feature will be available on all Samsung refrigerators equipped with either a 9-inch AI Home screen or a 32-inch AI Family Hub+ screen, which were launched in 2025.

The convenience extends beyond new refrigerator models. Samsung has confirmed that existing AI Family Hub+ series refrigerators will also receive the Instacart integration later this year through a convenient over-the-network (OTN) software update. This demonstrates Samsung’s commitment to providing ongoing value to its customers through its Smart Forward software update program, which continually enhances the capabilities of existing digital appliances.

This partnership signifies a significant step forward in creating a more connected and convenient kitchen experience. As Jeong Seung Moon, EVP and Head of the Consumer Experience Team at Samsung’s Digital Appliances (DA) business, aptly stated, “The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience.”

What Undercode Says:

This integration represents a strategic move by Samsung to enhance the user experience of its premium refrigerator line. By seamlessly integrating Instacart, Samsung is:

Elevating the Smart Kitchen Concept: The integration solidifies

Capitalizing on Consumer Demand: The rising popularity of online grocery shopping aligns perfectly with consumer preferences for convenience and time-saving solutions. This integration directly addresses this demand, making Samsung refrigerators more desirable to tech-savvy consumers.
Strengthening Brand Loyalty: By providing regular software updates and introducing innovative features like Instacart integration, Samsung fosters customer loyalty. These updates ensure that Samsung refrigerators remain relevant and competitive in a rapidly evolving market.
Driving App Usage: The integration encourages increased usage of the AI Family Hub+ and AI Home interfaces, further solidifying their value proposition. This increased engagement opens up opportunities for Samsung to explore other valuable services and applications within the ecosystem.

This partnership with Instacart is a prime example of how strategic collaborations can unlock significant value for both companies and consumers. By combining its cutting-edge technology with a leading service provider, Samsung is creating a truly differentiated and user-centric experience that sets a new benchmark for smart home appliances.