Samsung SmartThings Surpasses 20 Million Users in South Korea

2024-12-30

Samsung’s SmartThings platform, a leading IoT hub, has achieved a significant milestone in its home country of South Korea, boasting over 20 million users. This surge in adoption coincides with a notable rise in sales of Samsung’s AI-powered home appliances.

The company attributed this growth to the successful integration of AI capabilities within the SmartThings platform. Since the upgrade, user engagement has seen a remarkable increase.

Data further emphasizes this trend: a substantial 92% of customers purchasing the Bespoke AI Steam robot vacuum cleaner and 80% of those opting for the Bespoke AI Combo all-in-one washer and dryer opted into the SmartThings ecosystem. This clearly indicates a strong user preference for leveraging the platform’s connected features.

A Samsung representative commented on this achievement, stating, “As the demand for AI-driven home appliances grows, we witness a corresponding increase in SmartThings user activity and a diversification in usage patterns. We remain committed to introducing innovative SmartThings functionalities that enhance everyday convenience for our customers.”

What Undercode Says:

This milestone underscores the growing significance of AI and IoT in the modern home. Samsung’s achievement in South Korea highlights several key trends:

The Rise of AI-Powered Home Appliances: Consumers are increasingly embracing AI-driven devices that offer enhanced convenience, efficiency, and personalization.
The Crucial Role of Smart Home Platforms: Platforms like SmartThings serve as the central nervous system of the connected home, enabling seamless integration and control of various smart devices.
User Adoption and Engagement: The high adoption rates of SmartThings among buyers of AI-powered appliances demonstrate the increasing value users place on connected experiences.

Continuous Innovation:

This achievement by Samsung serves as a testament to the growing demand for intelligent and interconnected living spaces. As AI and IoT technologies continue to advance, we can expect to witness further growth in the adoption of smart home platforms and a continued shift towards more integrated and personalized living experiences.