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Samsungās Smartest Televisions Yet Arrive in India
Samsung India has officially launched its 2025 lineup of premium televisions, setting a new benchmark in home entertainment. These state-of-the-art TVs incorporate Samsungās new Vision AI technology, transforming traditional viewing into an intelligent and immersive experience. The lineup includes Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame series, each designed to adapt to personal preferences, environments, and lifestyles.
At the heart of this innovation lies Universal Gesture Control, AI Upscaling Pro, and Generative Wallpaper, a trio of features that combine convenience, quality, and aesthetics like never before. Users can now control their TVs using gestures, enjoy AI-enhanced upscaling that breathes life into any resolution, and display ambient wallpapers generated by AI.
Viplesh Dang, Senior Director of Samsung Indiaās Visual Display Business, noted the shifting role of TVs in Indian homes, highlighting how theyāve evolved from passive screens into intelligent hubs for connected living. This vision is realized through the inclusion of a SmartThings hub in each unit, enabling smart device integration and real-time monitoring.
The flagship model, Neo QLED 8K QN950F, is a standout with the powerful NQ8 AI Gen3 Processor, boasting 768 neural networks for advanced performance. Its Infinity Air design, Glare-Free screen, and 8K AI Upscaling Pro make it a premium choice for consumers seeking the ultimate viewing experience.
Samsungās 2025 lineup doesnāt stop at technology alone. Recognizing local needs, the TVs include India-specific features like Samsung Education Hub, Cloud Gaming, and Samsung TV Plus (with access to over 125 channels). The models also offer modes for pet care, family health, and multi-device connectivity, all under the secure umbrella of Samsung Knox protection.
A major highlight is Samsungās commitment to 7 years of OS updates across the entire AI TV rangeāan industry-first move in India.
The TVs will be available for pre-order from May 7, 2025, with prices starting at ā¹49,490 for QLED models and going up to ā¹272,990 for the Neo QLED 8K. Pre-order perks include free soundbars (worth up to ā¹90,990), cashbacks up to 20%, zero down payment, and EMIs from ā¹2,990 with a 30-month repayment optionāavailable until May 28, 2025.
What Undercode Say:
Samsungās 2025 television series signals a shift from static entertainment toward intelligent living. This isnāt just a product launchāitās a strategic move to reposition televisions as digital lifestyle enablers in an increasingly connected world.
First, the NQ8 AI Gen3 processor with 768 neural networks isn’t mere marketing jargon. It places Samsung ahead of the curve, especially in AI-led media enhancement. While 8K content remains limited, AI Upscaling Pro makes even 1080p content look dramatically better on larger screensāan essential need in a market where high-res content lags behind hardware.
Second, the Universal Gesture Control is a niche but futuristic addition. While voice controls have become standard, gesture controls cater to accessibility needs and touch-free operationāa big plus post-pandemic, and useful in multi-user households.
Another impressive offering is the Generative Wallpaper feature, merging the world of AI and aesthetic design. With personalization becoming a consumer demand (especially among urban, tech-savvy Indians), this function enhances not just utility, but emotional engagement with the TV as a lifestyle element.
The promise of seven years of OS upgrades is a masterstroke. Planned obsolescence is a sore point in Indian electronics markets; this pledge positions Samsung as both trustworthy and sustainable.
Price-wise, Samsung is clearly targeting premium consumers. While the ā¹272,990 Neo QLED 8K is unlikely to see mass adoption, the more modest QLED and Frame models starting at ā¹49,490 and ā¹63,990 respectively cater to aspirational buyers who want a smart living space without breaking the bank.
Samsung also wins on the ecosystem play. By integrating SmartThings, Knox security, and education/gaming hubs, theyāre offering a connected device strategy that aligns with Indiaās increasing smart home penetration. Even more notable is the support for pet and family health features, which hint at a future where TVs could become minor health monitors or alert systemsāthink elderly care, infant monitoring, or pet tracking integration.
Lastly, pre-order bonuses like free soundbars and easy EMI options provide the push needed to convert interest into sales, especially in a competitive market against players like LG, Sony, and OnePlus.
š Fact Checker Results:
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Samsung did announce its 2025 premium television lineup in India on May 7, 2025.
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All mentioned prices and specifications match Samsungās official press release.
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7 years of guaranteed OS upgrades is confirmed on Samsung Indiaās official product page.
š Prediction:
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References:
Reported By: timesofindia.indiatimes.com
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