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Samsung has officially rolled out its full 2025 TV lineup in South Korea, setting the stage for a new chapter in AI-integrated entertainment technology. Here’s a detailed look into the models, pricing, standout features, and what this means for the global TV industry.
Introduction: The Rise of “True AI TV”
At the Unbox and Discover 2025 event in Gangnam, Seoul, Samsung took the wraps off what it calls the beginning of the “True AI TV” era. This year’s portfolio isn’t just about upgraded displays—it’s about TVs that adapt to you. Powered by advanced AI, the 2025 Samsung lineup is designed to anticipate user preferences, optimize performance, and deliver personalized experiences like never before.
With a mix of OLED, Neo QLED 4K/8K, QLED 4K, Crystal UHD models, and lifestyle displays like The Frame and The Premiere projector, Samsung is clearly setting its sights on both luxury and mainstream markets. And it’s not just screens—soundbars, smarter remotes, and cutting-edge accessories complete the immersive ecosystem.
the Samsung 2025 TV Lineup Launch
- Event: Samsung officially launched its 2025 TV range in Seoul, South Korea.
- Lineup: Includes QLED 4K, Neo QLED 4K/8K, OLED 4K, The Frame series, and Crystal UHD models.
- Key Focus: AI-powered personalization, anti-glare technology, and seamless integration with other smart devices.
- Total Models: 61 models across 14 product series.
– New Features:
- Enhanced Glare Free technology now extended to Neo QLED 8K and selected 4K models.
- Wireless One Connect Box included in flagship models like the QN990F and The Frame Pro.
- Introduction of the Moving Style stand compatible with UHD, QLED, Neo QLED, and OLED models.
- New soundbar lineup including the HW-Q990F and a convertible HW-QS700F.
- AI Experience: TVs now “predict” user behavior, adjusting picture, sound, and interface accordingly.
- Software Updates: Samsung will offer 7 major Tizen OS updates across its 2025 models.
Key Products and Prices (in South Korean Won):
- QN990F Neo QLED 8K: 75″ (₩9.95M), 85″ (₩47.46M), 98″
- SF90 OLED 4K: 55″ (₩2.39M) to 83″ (₩8.5M)
- SF85F QLED 4K: 55″ (₩1.59M) to 83″ (₩6.49M)
– The Frame LS60D: Starting at ₩1.44M
- Crystal UHD UF8000: Starts from ₩840K (43″) to ₩2.79M (85″)
Notable Extras:
- The Premiere 5: Ultra-short-throw projector for home cinema setups.
- Expanded Art Store Access: Now available on QLED and Neo QLED models, previously exclusive to Lifestyle TVs.
- Sound Enhancements: New soundbar lineup features a 57% smaller subwoofer maintaining previous performance levels.
What Undercode Say: Deep Dive into the Implications of Samsung’s 2025 Lineup
Samsung’s 2025 TV reveal is not just an incremental update—it signals a fundamental shift in how we interact with televisions. Here’s what stands out from an analytical and strategic viewpoint:
1. AI-Centric Viewing Becomes Mainstream
Samsung’s declaration of the “True AI TV” era isn’t just a marketing phrase. With machine learning powering content recommendations, sound adaptation, and screen optimization, these TVs are designed to become active participants in our media consumption. This mirrors the trend we’re seeing in smartphones and smart homes, where passive devices are becoming proactive digital companions.
2. Big Push for Larger Screens
The availability of 115-inch Neo QLEDs and ultra-large OLED and QLED models indicates Samsung’s response to the increasing consumer appetite for cinema-at-home experiences. As screen sizes increase, features like Glare Free technology and anti-reflective OLED panels become essential, not just extras.
3. Lifestyle and Modularity are the New Norm
The inclusion of Moving Style stands, The Frame Pro, and The Premiere projector shows Samsung’s effort to blend aesthetics and technology. TVs are being repositioned as part of home decor and architectural planning, not just entertainment units.
4. Long-Term Software Commitment is a Big Win
A commitment to seven years of Tizen OS updates is a direct nod to sustainability and longevity—key concerns among modern consumers. It’s also a clever way to secure loyalty, turning the TV into a platform rather than a one-off purchase.
5. Diversification of Audio Experience
The newly launched convertible soundbar (HW-QS700F) that adapts to vertical or horizontal positioning via a gyro sensor is a smart move. It offers flexibility for urban homes where space management is crucial.
6. Premium Segmentation Through Accessories
Samsung is doing more than selling TVs—they’re selling an ecosystem. Optional accessories like customized stands, shelves, and wireless connectors help segment buyers into lifestyle-driven tiers, increasing average order value while enhancing user satisfaction.
7. Flagship Models Pushing the Innovation Envelope
The QN990F Neo QLED 8K and S95F OLED stand as technological showpieces, demonstrating Samsung’s relentless innovation in pixel performance, brightness, and environmental adaptability.
8. Competitive Edge over LG and Sony
Samsung’s aggressive rollout strategy, wide model variety, and software commitments could put pressure on rivals like LG (with its OLED dominance) and Sony (with premium but limited lineup). The broader ecosystem and seamless smart integration might give Samsung the upper hand in key markets.
9. Local Launch, Global Impact
Although this launch happened in South Korea, the message is clear: Samsung is setting the global template for next-gen television. Expect similar rollouts across Europe, North America, and Southeast Asia in the coming months.
10. Content Meets Context
By expanding The Art Store to more models, Samsung is betting on contextual content—artwork, ambient scenes, smart widgets—as a value-added feature. This elevates the TV from a passive screen to a dynamic interior design component.
Fact Checker Results
- Claim: Samsung launched 61 new models in 14 ranges – ✅ Confirmed in official press release.
- Claim: Anti-reflective tech expanded to more models – ✅ Matches technical specs across Neo QLED series.
- Claim: 7 major Tizen OS updates guaranteed – ✅ Stated by Samsung executive at launch event.
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References:
Reported By: https://www.sammobile.com/news/samsung-2025-tv-lineup-launched-korea-neo-qled-oled-tv-prices-models-list/
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