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Samsung’s mobile gaming landscape just got a major boost with the launch of its cloud-based gaming platform, Gaming Hub, in North America. After a year of beta testing, Samsung opened the doors for gamers and developers alike, providing an innovative, cloud-driven gaming experience. This platform is designed to lower the entry barrier for mobile gamers while offering an unprecedented opportunity for developers to gain more exposure and revenue.
In this article, we delve into the key changes Samsung is making to its gaming platform, how it affects both gamers and developers, and what it means for the future of mobile gaming.
Key Changes to
After successfully testing its mobile cloud gaming platform for a year, Samsung made its Gaming Hub available to the public in North America via the Galaxy Store in November. The main idea behind this platform is to offer gamers the ability to try new mobile games without the need for heavy downloads. This approach lowers the barrier for entry and makes gaming more accessible.
Currently, Samsung operates on a 70/30 revenue share model for developers and publishers, where the company takes 30% of the earnings. However, this is about to change. Starting May 15, 2025, Samsung will increase the revenue share for developers and publishers to 80/20, allowing them to keep a larger portion of their game sales.
One of the key features of Samsung’s Gaming Hub is that it works with cloud-based streaming. Mobile gamers can now play games directly from the cloud, making high-performance hardware less important. This allows for a smoother gaming experience on devices that might not traditionally be equipped to handle demanding games. Furthermore, players no longer need to navigate to the Galaxy Store to try out or play games. With the Gaming Hub app, they can access the games with just a few taps.
Samsung has highlighted the impact of this new platform, emphasizing that it is disrupting traditional methods of scaling games and expanding the player base. According to a case study from developer VIZOR, their Return on Ad Spend (ROAS) on Samsung’s platform was 25% higher than other platforms in just 60 days.
What Undercode Says:
Samsung’s move to implement the 80/20 revenue share model represents a significant shift in the mobile gaming ecosystem. Traditionally, major app stores have taken a hefty portion of the revenue, with some platforms even claiming up to 30% or more. By reducing this fee and offering a more developer-friendly structure, Samsung is positioning itself as a more attractive platform for mobile game developers. This could encourage more high-quality games to debut on the Galaxy Store, benefiting both developers and gamers in the long run.
The of cloud gaming via the Gaming Hub is another smart play by Samsung. For mobile gamers, the ability to stream high-performance games without needing to download them offers convenience and accessibility. As mobile devices are often limited in terms of GPU power and storage, cloud gaming allows players to access a wider range of titles without worrying about hardware requirements. This is a game-changer for casual gamers who may not have the latest flagship device but still want to enjoy the latest mobile games.
Moreover, the seamless integration of the Gaming Hub with the Galaxy Store allows users to try out games without jumping through hoops. Traditionally, players had to download games, which could be time-consuming and frustrating, especially when trying to determine if a game was worth their time. By simplifying the process, Samsung has created a frictionless entry point for new titles, encouraging players to explore more games.
The financial incentives for developers are also noteworthy. With the 80/20 revenue share model, developers are set to earn more from their games, which could foster a healthier and more sustainable ecosystem. This is particularly important for independent developers who may not have the resources to compete on larger platforms where the revenue share is less favorable. The increased return on ad spend (ROAS) reported by VIZOR also indicates that Samsung’s platform is already proving successful for developers, making it an attractive option for anyone looking to monetize their mobile games.
Overall, Samsung’s gaming platform is shaping up to be a major competitor in the mobile gaming space. The focus on developer-friendly policies and player convenience could see it gain more traction among both sides of the market. As the platform continues to evolve, it’s likely that other tech giants will take note and begin to adjust their own revenue-sharing models to stay competitive.
Fact Checker Results:
- Samsung is implementing an 80/20 revenue share model for developers starting May 15, 2025, with a clear focus on increasing developer profits.
- The Gaming Hub’s cloud-based streaming technology allows for gaming without heavy hardware requirements, providing better accessibility for a wider range of devices.
- A case study by VIZOR reports a 25% higher Return on Ad Spend (ROAS) on Samsung’s platform compared to others in the first 60 days, demonstrating the platform’s financial effectiveness for developers.
References:
Reported By: https://www.sammobile.com/news/samsung-will-soon-cut-game-developers-a-better-galaxy-store-deal/
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