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Introduction: Beyond
Samsung’s Unpacked 2025 may have been all about the glamorous hardware—especially the sleek Galaxy Z Flip 7 and the innovative Galaxy Z Fold 7—but buried beneath the headlines was something far more transformative: an AI security update that signals a major shift in mobile privacy standards. While the hardware dazzled the eyes, it was Samsung’s new AI security approach—quietly rolled out under the name KEEP (Knox Enhanced Encrypted Protection)—that could redefine how smartphones protect sensitive data in an AI-driven future.
This innovation, part of Samsung’s broader One UI 8 update, doesn’t just improve performance or aesthetics—it reimagines how privacy and artificial intelligence can safely coexist on consumer devices. And the implications are big, especially as AI becomes more personalized, embedded, and potentially invasive.
Samsung’s Latest AI Feature: The Key Details
At its Unpacked event, Samsung unveiled both its latest foldable smartphones and a powerful set of AI tools designed to enhance user experience across its ecosystem. The focus was clear: bring AI closer to the user by keeping it on-device, reducing reliance on cloud services that raise data privacy concerns. To support this, Samsung introduced Knox Enhanced Encrypted Protection (KEEP)—a feature housed within One UI 8 that essentially creates AI-specific “data vaults” on each device.
These vaults, or “encrypted app-specific environments,” tightly control what data AI applications can access. For example, instead of allowing an AI assistant unrestricted access to your device’s files or messages, KEEP ensures it only taps into what you’ve explicitly approved. The mechanism is designed to enforce granular data permissions at a hardware-encrypted level.
This initiative builds on Samsung’s Knox Matrix, a broader mobile security framework known for safeguarding users across multiple devices. With KEEP, the security now extends even deeper—into how AI itself operates on a phone. Importantly, KEEP isn’t exclusive to the latest devices; it’s also rolling out to existing smartphones and tablets that upgrade to One UI 8 or newer.
In another major privacy move, Samsung revealed it would incorporate post-quantum cryptography into Secure Wi-Fi, further insulating users—even when connecting over vulnerable public networks. Combined with updates across the One UI ecosystem, Samsung appears committed to making privacy, not just performance, a core feature of its AI roadmap.
What Undercode Say:
Samsung’s strategic approach to on-device AI is a bold and necessary pivot in an era where user data is currency—and often a liability. The introduction of KEEP reflects a growing recognition across the tech landscape that security must evolve in tandem with intelligence.
The modern AI assistant—capable of understanding your preferences, processing your texts, analyzing your voice, and recommending actions—requires deep data access. This inherently poses risks. But Samsung’s decision to containerize AI apps and restrict their reach through KEEP changes the game. It’s a system that doesn’t just assume trust; it enforces limited trust through cryptographic walls.
This isn’t just good news for users—it’s a potential blueprint for competitors. Apple, Google, and others may be forced to match Samsung’s data privacy transparency, especially as consumer expectations rise. Most importantly, this move benefits average users who often accept terms and updates without understanding the level of surveillance they’re enabling.
The extension of post-quantum cryptography into Secure Wi-Fi is especially forward-thinking. With quantum computing looming on the horizon, traditional encryption methods could become obsolete. Samsung is signaling not just current security awareness but future-proofing—a move rarely seen in the consumer device world.
And here’s the bigger picture: as on-device AI processing becomes more efficient (with chips like Snapdragon X Elite or Exynos AI cores), Samsung’s strategy could reduce the need for cloud-dependence across thousands of tasks. That means faster responses, less latency, and significantly less risk of your data being exposed or monetized elsewhere.
Overall, Samsung
🔍 Fact Checker Results:
✅ KEEP is real and launching with One UI 8
✅ Encrypted environments are built into secure device storage
✅ Post-quantum cryptography is being integrated into Secure Wi-Fi
📊 Prediction:
Samsung’s KEEP system will likely push rival manufacturers—especially Google and Apple—to adopt similar on-device AI encryption strategies within the next 12–18 months. Expect more brands to integrate user-permissioned AI processing as a core feature. Additionally, with quantum-safe encryption already in use, Samsung could position itself as the most privacy-centric AI smartphone brand heading into 2026. This may also redefine consumer expectations for AI assistants—less cloud, more control, more trust.
References:
Reported By: www.zdnet.com
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