Sony Unveils Two New Projectors: Bravia Projector 7 and Bravia Projector 9 for Home Cinema Enthusiasts

Sony has expanded its Bravia home cinema portfolio with the addition of two new projectors—the Bravia Projector 7 and Bravia Projector 9. These advanced models join the company’s existing VPL-XW5000ES and VPL-XW7000ES projectors, offering even more options for those seeking a top-tier home theater experience. Powered by Sony’s cutting-edge Bravia XR Processor for projectors, these devices bring the same high-level video processing as found in Sony’s premium televisions to the world of projection, providing stunning visuals and immersive experiences.

Features and Availability

The new Sony Bravia Projector 7 and Bravia Projector 9 will be available through Sony Authorized Distributors starting July 15, 2025. Both projectors come with an impressive 3-year warranty on the main unit and 3 years or 5,000 hours for the laser light source. In terms of pricing, specific details have yet to be disclosed, but these high-end projectors are expected to target the premium market.

Both the Bravia Projector 7 and 9 are equipped with the Bravia XR Processor, which supports four advanced picture technologies: XR Dynamic Tone Mapping, XR Deep Black, XR TRILUMINOS PRO, and XR Clear Image. Together, these features enhance tone mapping, laser dimming, color performance, and image upscaling. With IMAX Enhanced content compatibility, these projectors are designed for those seeking the best possible picture quality.

The Bravia Projector 9 boasts a brightness of 3,400 lumens, while the Bravia Projector 7 offers 2,200 lumens. Both support 4K resolution at 120 frames per second, with only a 12ms input lag, along with Auto Low Latency Mode (ALLM) through HDMI 2.1. The Projector 9 even includes a Live Colour Enhancer for sharper, more vibrant images in brighter settings.

For gaming enthusiasts, both projectors offer 4K at 120fps with minimal input lag, making them a perfect fit for next-gen gaming consoles. They also integrate seamlessly with popular home automation systems, including Control4, Crestron, Savant, AMX, and provide remote maintenance services through OvrC and Domotz.

What Undercode Says:

Sony continues to impress with its ability to merge cutting-edge technology and user-friendly features in its Bravia line of projectors. The introduction of the Bravia XR Processor is a significant leap forward for the projection market, allowing these devices to deliver television-quality video processing for cinema-grade home theater experiences. This is not just about watching movies—it’s about transforming a home into an immersive visual and auditory sanctuary.

The Bravia Projector 7 and 9 are positioned as premium home cinema options, catering to enthusiasts who demand superior brightness, clarity, and responsiveness. The added support for IMAX Enhanced content will attract cinephiles who want an authentic cinema experience at home, while the gaming-friendly specifications with 4K/120fps support and low latency make these projectors appealing to the next-generation gaming crowd.

One notable feature is the aspect ratio scaling option in the Bravia Projector 7, which will undoubtedly appeal to owners of Cinemascope screens. This feature eliminates the hassle of manual lens adjustments, a major win for users with limited space or complex home theater setups.

While the Bravia Projector 9 offers a higher brightness at 3,400 lumens, the Bravia Projector 7 at 2,200 lumens will still satisfy most home theater environments, providing a balance of performance and price. Sony has carefully designed both models with specific use cases in mind—whether you’re a cinephile or a gamer, there’s a projector here for you.

Fact Checker Results:

✅ Bravia XR Processor: The Bravia XR Processor in both projectors is indeed derived from Sony’s television technology, adapted for projection, ensuring advanced video processing.
✅ IMAX Enhanced Content: Both projectors are verified to support IMAX Enhanced content, providing cinema-level image quality.
✅ 4K/120fps Support: The claim that both projectors support 4K at 120fps with low latency is accurate, making them ideal for gaming.