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The Future of Business Systems Is Here
In a world where artificial intelligence is transforming industries, the pressure is on for companies to not just adopt AI but fully integrate it into their core infrastructure. Sweep, a rapidly growing Israeli startup, is doing exactly that. The company has raised \$22.5 million in a Series B funding round led by Insight Partners and Bessemer Venture Partners, aiming to inject intelligence into enterprise systems at the deepest level.
Founded in 2021 by Ido Gaver and Eran Kirshenboim â the same minds behind Flok, which was later acquired by Wix â Sweep is built to empower businesses to run smarter, more efficient operations. Rather than bolting AI onto existing tools, Sweep embeds what it calls an âagentic workspaceâ directly into platforms like Salesforce and HubSpot, allowing companies to evolve their go-to-market (GTM) systems automatically and intelligently.
With clients like Brex, LG Electronics, Mass General Brigham, NBC Sports, and Wix, Sweep is showing that the future lies in systems that don’t just inform users but actively take initiative. The startup’s software detects issues, proposes or implements solutions, generates documentation on the fly, and even coaches users in real-time.
As companies struggle with siloed data and rigid workflows, Sweep offers a unified layer that connects, learns, and adapts continuously. This âagentic layerâ is Sweepâs standout feature â designed to monitor system metadata, eliminate bottlenecks, and ensure that no opportunity or problem goes unnoticed. Planned integrations with Marketo, NetSuite, SAP, and Snowflake further widen its scope, making Sweep a central nervous system for enterprise infrastructure.
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Sweepâs Series B round is more than just another investment headline â it’s a pivotal moment in the evolution of enterprise software. Hereâs why this matters:
- Agentic AI Is a Paradigm Shift: Sweep isnât just applying machine learning on top of workflows; itâs turning static systems into responsive, adaptive networks. Traditional CRMs like Salesforce and HubSpot require human-driven updates and maintenance. Sweepâs agentic workspace, however, enables these platforms to react, adapt, and evolve without constant user intervention.
AI as Infrastructure, Not Tool: Sweep treats AI not as a product feature but as foundational architecture. This distinguishes it from countless other AI startups that simply add smart layers on existing tools.
3. Real-Time Problem Solving: The
Big-Name Validation: Companies like Brex and LG Electronics donât gamble on unproven tech. Their involvement showcases Sweepâs capability to deliver at scale. Itâs a strong sign for investors and other enterprises looking for reliable AI-powered infrastructure.
Visionary Leadership: Gaver and Kirshenboim have already demonstrated startup success with Flok. Their leadership and vision lend credibility and insight to Sweepâs roadmap, increasing confidence in execution.
Scalable Integration Plans: Sweepâs expansion strategy includes deepening integrations with enterprise behemoths like SAP and Snowflake. This means the system is designed not for a niche use case, but to become a vital organ in a companyâs operational body.
Funding Use Focused on Growth: The newly raised \$22.5 million will supercharge engineering and GTM efforts. This ensures that Sweep can maintain its innovation pace while expanding its customer base and product capabilities.
User Empowerment Through Contextual Support: By embedding AI directly into workflows, Sweep supports users in context, eliminating the need to toggle between tools or wait for support teams. This enhances productivity and reduces cognitive load.
Documentation Without Manual Work: Auto-generated, real-time documentation is a game-changer for compliance-heavy industries and internal training, minimizing friction and reducing human error.
Self-Evolving Systems Mean Future-Proofing: Businesses investing in Sweep are essentially buying into a future where their systems donât ageâthey evolve.
Fact Checker Results â đ
Funding Confirmed: Series B round at \$22.5M led by Insight and Bessemer is publicly reported.
Foundersâ Background: Gaver and Kirshenboim were indeed co-founders of Flok, which was acquired by Wix.
Client Base Validated: Brex, LG Electronics, and NBC Sports have been confirmed as Sweep clients.
Prediction đŽ
Sweep is on track to become a category-defining player in the enterprise AI space. As AI-native infrastructure becomes the norm, companies will move away from traditional CRM platforms and adopt adaptive, intelligent systems like Sweep. Expect to see Sweep either acquired by a tech giant or valued at unicorn status within the next 18â24 months. đ
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Reported By: calcalistechcom_21c03446060cfc4182c99514
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